Automation is a key part of the mailing process. It's where the greatest postage
discounts are found. When a mail piece is able to use automated sorting processes,
the Post Office passes that savings to the mailer. For most mailings, this
is done before hand by presorting the data on a computer using CASS certified software
to update and standardize the addresses before sorting and packaging them in the
required sequence. Sometimes, this just isn't possible due to wide varieties
of mailpieces, handwritten mail, or antiquated software that cannot output the proper
data to achieve pre-addressing presorting. That's where an OCR comes in handy.
An OCR takes the mailpiece through a camera, reading the address on the envelope,
even handwritten, and looks up that address in the Postal database which is updated
monthly. After getting verification on the address, a barcode is sprayed which
relates to that address, before being verified and sorted into a pocket on the machine
which corresponds with the barcode. All of this is done at 36,000 pieces per
hour, or 10 a second!
This amazing technology allows us to take mail that was previously unable to be
presorted, and do just that. This leads to large postage savings for companies
with a lot of full-rate First-Class mail. Be sure to check out our online
about Data Mail's presorting program. We have several programs that
will allow you to maximize your savings. Try out our handy calculator to see
what your savings would be at our most basic program level, which is accessible
to anyone with over 100 First-Class pieces per day.
If you have previously
addressed mail, but want the barcoded discounts, then presorting
is for you. Whether it's one time, daily, or random, First-Class, Standard,
or Non-Profit, be sure to take advantage of this technology, and its ability to
save you money.