Design with bindery in mind.
When designed for print, keep in mind the processes that the piece
must undergo to become what you envision. Where it will fold, how it will
be cut, where and how it will be bound; all of these factors play an important part
of the final appearance, and impact of the printed piece. Paper stock also
will have a major influence on the not only the appearance of the final piece, but
also how well it will stand up to various bindery processes.
more about design.