The use of one-to-one marketing has taken the direct marketing world
by storm, and there is no better way to make it happen than direct mail! The
use of simple, small bits of information to create variations among the mailpieces,
can give your customer a sense of familiarity with you right off the bat.
Make them feel at home, and intrigued with how your product or service fits them
perfectly. Or how your appeal to their support cannot be denied. With
offset quality color, and typical boosts in response rates of up to 5% over static
pieces, you can begin to see results with your mailings more quickly, translating
into lower cost per capture. Call today to see how variable data digital printing
can help solve your business problems.
more about personalization and one-to-one marketing.