SUPERCHARGED MARKETING

BOOST YOUR DIRECT MAIL RESPONSE RATE BY

23-46% WITH SUPERCHARGED MARKETING!

Supercharged Marketing is comprised of 7 digital technologies geared towards getting you the best results. These 7 technologies include:

MAIL TRACKING

Be prepared for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes. Graphing and mapping show you every mailer being delivered by the USPS.

INFORMED DELIVERY

With Informed Delivery® integration, your mail piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened geographically!

CALL TRACKING

Gain access to live updates and recordings of every call you’ve received from your directmail campaign. We provide local or toll free tracking phone numbers forwarded to the number of your choice.

SOCIAL MEDIA FOLLOW-UP

Keep your follow-up ads in front of your customers and prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.

ONLINE FOLLOW-UP

If a prospect leaves your website without taking action, your ads will show up throughout the Google Display Network consisting of over 2 million websites directing them back to your website.

LEAD MATCH

Track and record visitors from your mailing as well as anonymous website visitors.

SOCIALMATCH

Match your mailing list prospects with their Facebook and Instagram user accounts. Your target market will not only receive the mailing, but will also be delivered the same message on their social feeds, even before they receive your mailing or visit your website online.

YOUR OWN DASHBOARD

Using the Supercharged Marketing dashboard you will be able to see USPS tracking data, listen to phone calls, view metrics on social match, social media follow-up, online follow-up and lead match.

I have had good success with Direct Mail Marketing; how can I improve what I’m doing?

Direct mail marketing still is the most effective method for directly targeting new customers and prospects with a tailored message. The best way to improve on your marketing is to make a more consistent, comprehensive, and cohesive effort. Marketing is an investment in the future of your business and taking advantage of more marketing channels can have a major impact on the return of that investment. For improvement, consider supercharging your marketing! We incorporate multiple technologies to create a complete marketing program for your business using direct mail as the vehicle. By employing mail tracking, email through USPS informed delivery, call tracking, online follow up, social match, and social media follow up, we are able to fully engage customers and prospects on all fronts.

WHAT ELSE SHOULD YOU KNOW?

What are the benefits to businesses who utilize Supercharged Marketing?

Increased visibility and presence of your brand and an increase in the length of the marketing campaign are the greatest benefits to supercharging your marketing. The ability to track the delivery of your mailing, track the phone calls that come in, and see the activity taking place online is invaluable. We combine this information into a single dashboard where our clients can see all aspects of their advertising campaigns.

How does Supercharged Marketing work?

It all starts with an effective direct mail piece, which we use to drive people to your website. Customer habits have changed, and we need to adjust our marketing to continue to be successful. The first thing many people do when they are interested in your company or a product or service you have advertised is to seek out your company on the Internet, but many people will leave your website without making an immediate buying decision. Our goal is to get them back to your website by keeping you in the forefront of their mind until a buying decision is made. Once a custome or prospect has received your mailer and visited your website, we begin the process of retargeting them to your website by using the Google Display Network, which displays advertisements on more than 2 million websites, and the Facebook/Instagram Advertising Display Network. Our campaigns last for a minimum of 30 days, which allows continuous interaction with your customers and prospects.

What types of businesses
can benefit from using
Supercharged Marketing?

All types of businesses benefit from improved brand awareness and visibility and will gain by increasing the reach of their direct mail marketing online. Whether soliciting donations or promoting a product or service to new or existing customers, you can increase your reach with supercharged marketing.

SUPERCHARGE YOUR MARKETING TODAY!

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