Learn More About Marketing Your Business
On our blog page you can find ideas, tips, and strategies on how to market your business more effectively.
6 Ways to Combine Print and Email Marketing
What does your marketing plan look like? Does it include print marketing? What about email marketing? An approach that combines print and digital marketing, like
Stand Out From the Crowd With Textured Business Cards
Business cards are a convenient 3.5" x 2" way to share your business with prospective clients. However, with about 10 billion business cards being printed
5 Reasons Every Small Business Should Send Holiday Cards
It’s time to decide if you’re sending holiday cards to your clients! Sending cards in the mail to your clients and customers does a lot
7 Top Tips to Get Creative With Offline Marketing
How do you maximize your investment in marketing? Utilize unique offline marketing techniques to get people’s attention! There are countless ideas for getting inspired with
6 Automation Tips for Your Small Business
Automation has helped many small businesses become much more fluid and, in turn, succeed. Automation has become one of the keys to success: nearly 80%
5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work)
In its simplest form, a call to action tells the recipient to buy now. However, sometimes saying, "buy now!" won’t be quite as effective as
3 Tips for Choosing the Right Flyer Font
When putting together a flyer, sometimes the flyer font can be overlooked. But, your font plays an essential role in the overall flyer design. Depending
Extraordinary Marketing: How Your Marketing Can Make an Impact Anywhere
Marketing has a powerful impact on your business. Marketing matches your business with potential customers around the world, increasing sales. Business owners know the power
5 Self-Mailers That Help You Stretch Your Budget
Everyone wants to save money. But we also wish for success. So how do we achieve both? Self-mailers are the answer. It’s a tried-and-true method
5 Best Ways to Combine Print and Social Media
Print and social media go hand in hand. Promoting your business online is great because it doesn’t cost much and helps track customers. But people
7 Top Design Decisions Direct Marketing and Web Designers Share
You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can
Customer Service Excellence for Team Members
Excellent customer service is an essential aspect of your most valuable asset: your customers. Customer service is so vital that it can be a powerful
4 suggestions to improving the utility bill you send to customers
Utility bills must include a number, amount due, and due date, among other things. Your space may be limited depending on the size of the
8 Direct Mail Mistakes to Avoid
You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and
How to Write a Newsletter That Will Get Read
In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by
Developing a Competitive Advantage
Competitive advantages are the factors that allow your company to produce goods or services better or more cheaply than your rivals and are the key
Elevate Your Marketing Campaign with Postcards!
Happy New Year! How crazy it’s already 2022! How was your 2021 marketing strategy? Whether splendid or slightly lacking, any marketing strategy has room for
Is Die Cutting for Me?
You know how a new haircut can change the way people see you? It can make all the difference in your level of professionalism. And
10 Tips for a Memorable Business Card
You’re at a new business or a social event. You look around in the sea of business people and wonder how to make the best
How to Write an Effective Email
Communication is the key to running a business, and writing emails is one major way we communicate. So it is worth saying that writing a
3 Tips to Improve Your Print Marketing Strategy
Print is a powerful marketing tool. People trust print more. In fact, 82% of consumers say they trust print ads more than digital ones. This
Say it With a Postcard
What’s little, powerful, and packs a real punch? A postcard from you! Postcards are often overlooked as a great way to market, but they effectively
Be the Best at Customer Service
We all work in customer service to some extent…it just depends on who the customer is. If you’re in an office, it’s your boss who
Are Your Meetings Worth Attending?
When asking employees what makes a meeting worth attending, 62% said “clear,” “specific,” “defined,” and “concrete” information should be given. This may sound like basic
Re-evaluate Your Time Management Skills
Time management is something we all strive to improve. When you think you have it down to a science, a big project comes along and
Be a Showstopper at Your Next Trade Show
Trade shows can be tricky. They can cause a lot of anxiety when you are preparing for the unknown. Luckily, there are some steps you
Using Public Relations to Your Advantage
Public relations help your company look good in the eyes of the public and create more sales. PR can be a powerful marketing tool because
Your Mini-Guide to Business Branding
Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller,
5 Ways to Reconnect To Your Audience
The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of
Your Guide to Advertising on TikTok
TikTok is a fast-growing social media platform that your business can incorporate into its marketing strategy. TikTok is an optimal marketing platform because it has
Are You the Best Leader You Can Be? 10 Questions to Ask Yourself
Are you a new manager? Or an old pro? Or somewhere in between? It really doesn’t matter because there’s always room for sharpening your edge
Business Writing Made Easy
When it comes to business writing overall, how do you measure up? Overall, businesses spend $3.1 billion on remedial writing training for their employees annually.
Boost Your Productivity in 10 Steps
Employees lose an average of 581 hours a year to distractions, such as cell phones, emails, and other social media, to name a few. This
The Key Components of a Good Brand Strategy
Developing a strong brand isn’t as easy as others think. It’s no secret that consumers purchase based on trust, but how can businesses develop that
How-To Tips for Pain-Free Print Ordering
When you’re ready to bring your creative ideas to life in print, these tips will ensure everything runs as smoothly as possible. Always Include High-Resolution
Improve Your Business Through Atomic Habits
James Clear’s widely successful book Atomic Habits breaks down habits into four parts: the cue, craving, response, and reward. This method shows readers how they
3 Profitable Strategies for Building Customer Engagement
Want to know your biggest asset? Engaged customers. The depth of relationships between a business and its clients is one of the best predictors of
5 Low-Cost Customer Appreciation Strategies
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money
Turn Prospects into Clients with Unforgettable Envelopes
In a world besieged by digital noise, there is something refreshing about collecting your mail. Tangible and memorable, print media leave an emotional footprint in
3 Powerful Tricks to Learn New Skills Faster
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F.
Using Content to Win New Customers
Marketing content is a useful tool for any business trying to generate more traffic to their doorstep, either digitally or in person. Whether your content
5 Print Marketing Pieces that will Woo Your Corporate Clients
Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital
Grow Your Business Through Instagram Marketing
If you’re looking for a way to boost the results of your print marketing, integrate your next campaign expand your reach with Instagram! Instagram is
Create Connections and Build Your Business Through Networking
Networking is an invaluable, inexpensive, and effective tool for building your business. Despite the digital age, people prefer doing business with companies they know and
Touch is Everything: Choosing the Perfect Paper for Printing
There’s nothing better than the feel of a well-constructed catalog, brochure, or invite. After all, no one wants to be handed a pamphlet that crumples
6 Winning Direct Mail Campaigns
Direct mail offers results that other channels just can’t match. According to a recent study, direct mail has a response rate as high as 9%.
3 Ways to Create Pictures that Pop
Have you ever heard the expression, “a picture paints a thousand words?” It’s true. While words can limit our ability to effectively communicate ideas, even
How to Prepare Large-Format Projects for Print
When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches
Add Unity to Your Design with Clever Repetitive Elements
Do you ever find pleasure in the chiming of a grandfather clock or in honking geese as they migrate for the winter? Repetition is therapeutic.
4 Intelligent Ways to Combine Print and Digital Marketing
Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students
Build Customer Confidence: 4 Brand Identity Essentials
Trust builds confidence. That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or
Show-Stopping Print Ideas to Compliment Your Digital Marketing
Does your brain ever feel tired? Some days, that’s probably due to information overload. Today, researchers estimate we are exposed to over 5,000 brands per
Use Customer Lifetime Value to Plan Your Direct Mail Marketing
What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple
Shout Your Brand Identity with Strategic, Clever Imagery
If a picture paints a thousand words, then brand imagery is one of the most dynamic means for communicating with your customers. From stained-glass church
Build Enthusiasm with Gorgeous Print Catalogs
Do you have a favorite catalog? In days past, the Sears Christmas edition or the Lana Lobell fashion catalogs were the birthplace of many shopping
Share Your Brand Story to Create Distinct, Authentic Connections
In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah
Snag Younger Customers: How to Build Connections with Generation Z
With the oldest of Generation Z graduating and entering the workforce, it’s time to set your sights on this powerful consumer demographic. Who are these
Expand Your Influence by Growing in Self-Awareness
Have you exited a bathroom without realizing there was toilet paper on your shoe? Or awkwardly tried to make conversation with someone who had food
Envelopes: The Humble Hero of Direct Mail
Who doesn’t love a good party? As we move toward year-end holiday gatherings, many of us look forward to gathering with friends and family. However,
Why Direct Mail Postcards are Worth Every Penny
Although postcards are one of today’s beloved print pieces, they had a humble beginning. The earliest postcard dates back to 1840 when an English man
