Learn More About Marketing Your Business
On our blog page you can find ideas, tips, and strategies on how to market your business more effectively.

8 Direct Mail Mistakes to Avoid
You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and

How to Write a Newsletter That Will Get Read
In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by

Developing a Competitive Advantage
Competitive advantages are the factors that allow your company to produce goods or services better or more cheaply than your rivals and are the key

Elevate Your Marketing Campaign with Postcards!
Happy New Year! How crazy it’s already 2022! How was your 2021 marketing strategy? Whether splendid or slightly lacking, any marketing strategy has room for

Is Die Cutting for Me?
You know how a new haircut can change the way people see you? It can make all the difference in your level of professionalism. And

10 Tips for a Memorable Business Card
You’re at a new business or a social event. You look around in the sea of business people and wonder how to make the best

How to Write an Effective Email
Communication is the key to running a business, and writing emails is one major way we communicate. So it is worth saying that writing a

3 Tips to Improve Your Print Marketing Strategy
Print is a powerful marketing tool. People trust print more. In fact, 82% of consumers say they trust print ads more than digital ones. This

Say it With a Postcard
What’s little, powerful, and packs a real punch? A postcard from you! Postcards are often overlooked as a great way to market, but they effectively

Be the Best at Customer Service
We all work in customer service to some extent…it just depends on who the customer is. If you’re in an office, it’s your boss who

Are Your Meetings Worth Attending?
When asking employees what makes a meeting worth attending, 62% said “clear,” “specific,” “defined,” and “concrete” information should be given. This may sound like basic

Re-evaluate Your Time Management Skills
Time management is something we all strive to improve. When you think you have it down to a science, a big project comes along and

Be a Showstopper at Your Next Trade Show
Trade shows can be tricky. They can cause a lot of anxiety when you are preparing for the unknown. Luckily, there are some steps you

Using Public Relations to Your Advantage
Public relations help your company look good in the eyes of the public and create more sales. PR can be a powerful marketing tool because

Your Mini-Guide to Business Branding
Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller,

5 Ways to Reconnect To Your Audience
The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of

Your Guide to Advertising on TikTok
TikTok is a fast-growing social media platform that your business can incorporate into its marketing strategy. TikTok is an optimal marketing platform because it has

Are You the Best Leader You Can Be? 10 Questions to Ask Yourself
Are you a new manager? Or an old pro? Or somewhere in between? It really doesn’t matter because there’s always room for sharpening your edge

Business Writing Made Easy
When it comes to business writing overall, how do you measure up? Overall, businesses spend $3.1 billion on remedial writing training for their employees annually.

Boost Your Productivity in 10 Steps
Employees lose an average of 581 hours a year to distractions, such as cell phones, emails, and other social media, to name a few. This

The Key Components of a Good Brand Strategy
Developing a strong brand isn’t as easy as others think. It’s no secret that consumers purchase based on trust, but how can businesses develop that

How-To Tips for Pain-Free Print Ordering
When you’re ready to bring your creative ideas to life in print, these tips will ensure everything runs as smoothly as possible. Always Include High-Resolution

Improve Your Business Through Atomic Habits
James Clear’s widely successful book Atomic Habits breaks down habits into four parts: the cue, craving, response, and reward. This method shows readers how they

3 Profitable Strategies for Building Customer Engagement
Want to know your biggest asset? Engaged customers. The depth of relationships between a business and its clients is one of the best predictors of

5 Low-Cost Customer Appreciation Strategies
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money

Turn Prospects into Clients with Unforgettable Envelopes
In a world besieged by digital noise, there is something refreshing about collecting your mail. Tangible and memorable, print media leave an emotional footprint in

3 Powerful Tricks to Learn New Skills Faster
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F.

Using Content to Win New Customers
Marketing content is a useful tool for any business trying to generate more traffic to their doorstep, either digitally or in person. Whether your content

5 Print Marketing Pieces that will Woo Your Corporate Clients
Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital

Grow Your Business Through Instagram Marketing
If you’re looking for a way to boost the results of your print marketing, integrate your next campaign expand your reach with Instagram! Instagram is

Create Connections and Build Your Business Through Networking
Networking is an invaluable, inexpensive, and effective tool for building your business. Despite the digital age, people prefer doing business with companies they know and

Touch is Everything: Choosing the Perfect Paper for Printing
There’s nothing better than the feel of a well-constructed catalog, brochure, or invite. After all, no one wants to be handed a pamphlet that crumples

6 Winning Direct Mail Campaigns
Direct mail offers results that other channels just can’t match. According to a recent study, direct mail has a response rate as high as 9%.

3 Ways to Create Pictures that Pop
Have you ever heard the expression, “a picture paints a thousand words?” It’s true. While words can limit our ability to effectively communicate ideas, even

How to Prepare Large-Format Projects for Print
When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches

Add Unity to Your Design with Clever Repetitive Elements
Do you ever find pleasure in the chiming of a grandfather clock or in honking geese as they migrate for the winter? Repetition is therapeutic.

4 Intelligent Ways to Combine Print and Digital Marketing
Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students

Build Customer Confidence: 4 Brand Identity Essentials
Trust builds confidence. That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or

Show-Stopping Print Ideas to Compliment Your Digital Marketing
Does your brain ever feel tired? Some days, that’s probably due to information overload. Today, researchers estimate we are exposed to over 5,000 brands per

Use Customer Lifetime Value to Plan Your Direct Mail Marketing
What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple

Shout Your Brand Identity with Strategic, Clever Imagery
If a picture paints a thousand words, then brand imagery is one of the most dynamic means for communicating with your customers. From stained-glass church

Build Enthusiasm with Gorgeous Print Catalogs
Do you have a favorite catalog? In days past, the Sears Christmas edition or the Lana Lobell fashion catalogs were the birthplace of many shopping

Share Your Brand Story to Create Distinct, Authentic Connections
In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah

Snag Younger Customers: How to Build Connections with Generation Z
With the oldest of Generation Z graduating and entering the workforce, it’s time to set your sights on this powerful consumer demographic. Who are these

Expand Your Influence by Growing in Self-Awareness
Have you exited a bathroom without realizing there was toilet paper on your shoe? Or awkwardly tried to make conversation with someone who had food

Envelopes: The Humble Hero of Direct Mail
Who doesn’t love a good party? As we move toward year-end holiday gatherings, many of us look forward to gathering with friends and family. However,

Why Direct Mail Postcards are Worth Every Penny
Although postcards are one of today’s beloved print pieces, they had a humble beginning. The earliest postcard dates back to 1840 when an English man

Generate Innovative Solutions with Strategic Design Thinking
Several years ago, a truck driver tried to pass under a low bridge. Underestimating the truck height, the driver became firmly lodged under the bridge,
Why Carbonless Forms Make a Great Tech-Free Solution
When you “cc” someone on an email, do you ever think about what this abbreviation actually means? In 1801, Pellegrino Turri invented carbon paper to
How to Keep Your Cool in Pressure-Packed Situations
In July of 2020, more than four million people savored the chance to watch live Major League Baseball on the opening night of a historic
Use Content Marketing to Bring Fresh Life to Your Marketing Mix
Armstrong Garden Supply was eager to grow name recognition and pump up spring specials. Hoping to grow their reputation as a year-round "solutions specialist" for
Selling the Vision: The Passion Behind the Product
In 1948, Richard Stack started Dick’s Bait and Tackle with three hundred dollars borrowed from his grandmother. As the store expanded into sports and retail,
5 Tips for a Successful Video Conference
Generation Z is the demographic cohort born between the mid-to-late 1990s and around 2010. Affectionately known as “Zoomers,” Gen Z individuals are technologically advanced (having
Marketing Messages that Connect During a Crisis
We are in a totally different world right now. Many of us are working from home and the future seems hazy. Perhaps you’re struggling to
How to Determine Optimal Pricing for Your Products or Services
In September of 2019, Apple unveiled the iPhone 11, featuring a dual-lens rear camera, automated night mode, and built-in support for vision, hearing, and mobility.
Five Strategies to Use Your “Quaran-TIME” Effectively
Mike Turner founded the Front Street Brokers real estate firm in 2005, with a desire to offer distinctive client experiences, to equip agents for the
Is Direct Mail Safe During COVID-19?
In fast-moving and uncertain situations, communication can be a challenge. While you may have been temporarily stalled by the dramatic changes of the last month,
Leading with Empathy During Uncertain Times
COVID-19 is officially a pandemic, and millions of Americans are working at home. Even if you aren’t sick, you feel the impact of this pandemic.
Responsible Marketing During COVID-19
Fear. Stress. Helplessness. Whether you’re caring for elderly parents or homeschooling your kids, people across the globe are struggling with big emotions during the COVID-19
Add Drama and Depth with Custom White Balance
Have you ever struggled to take a classy (yet natural) family picture? Or photographed an incredible wilderness scene, only to be sorely disappointed by flat