You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent. In fact, 71% of people say they read their direct mail, and 54% say it leads them to try …
In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by others? Here are some great writing tips to help your newsletter get the attention it deserves. 1. Figure out who your audience it first. Are you sending the newsletter to …
Competitive advantages are the factors that allow your company to produce goods or services better or more cheaply than your rivals and are the key factors in what makes your business better than others. If your competitive advantage can be easily copied or imitated, it is not considered a competitive advantage. Your competitive advantage is …
Happy New Year! How crazy it’s already 2022! How was your 2021 marketing strategy? Whether splendid or slightly lacking, any marketing strategy has room for improvement. In the new year, try incorporating (or reincorporating) direct mail marketing strategies. This long-standing proven method, with added new technology, is a perfect way to hit the ground running …
You know how a new haircut can change the way people see you? It can make all the difference in your level of professionalism. And die-cutting can do the same for your marketing materials. With die-cutting, the possibilities are as endless as your imagination. With fresh, new die-cut marketing materials, the public will definitely take …
You’re at a new business or a social event. You look around in the sea of business people and wonder how to make the best first impression. Then you look down at your hand, holding your business card. What do you feel next? Are you excited to show off your business card and how it …
Communication is the key to running a business, and writing emails is one major way we communicate. So it is worth saying that writing a good email is key to getting your initiatives out and in keeping customers happy. Here are some tips to consider when writing an email. Think of Your Audience Who are …
Print is a powerful marketing tool. People trust print more. In fact, 82% of consumers say they trust print ads more than digital ones. This is one reason why print helps generate loyal customers. Print is also more likely to be noticed and has a higher response rate, growing your client base. Although print is …
What’s little, powerful, and packs a real punch? A postcard from you! Postcards are often overlooked as a great way to market, but they effectively get your message out. People are forced to read your message even before thinking of throwing it away. It’s right there, in the pile of envelopes, shining through with full …
We all work in customer service to some extent…it just depends on who the customer is. If you’re in an office, it’s your boss who is the customer. If you’re in retail, it’s the shopper who is the customer. And the list continues. So, it bears repeating that customer service is important. Sometimes we lose …
