Like direct mail marketing, email marketing involves sending out marketing information to targeted demographics. Are you wondering which method suits your advertising needs best? Both methods offer a significant return on investment (ROI), but those using direct mail through the U.S. Post Office have deemed direct mail extremely effective. A survey by the Association of …
Logos- they’re instantly recognizable, eye-catching, and memorable. In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company. In recent years, businesses have been more eager than ever to refresh their logo designs or …
When it comes to increasing success and customer recognition for your business, it pays off to focus on the details. Don’t underestimate the strength of the little things in your company- like business cards! From boosting customer loyalty to adding a personal touch to packaging, read on to discover five creative ways to use business …
If you’re new to print marketing (or marketing in general) for your small business, it is easy to get confused by all the industry-specific jargon. But fear not. We’re here to provide clarity and guidance! Regardless of the print media you choose, be it postcards, brochures, or posters, implementing effective marketing strategies is essential for …
Marketing Glossary: 10 Key Terms Every Small Business Owner Needs to Know Read More »
The business card has come a long way since its inception centuries ago. It has become an essential part of every company’s identity. But what is its origin, and why is it relevant in business today? Where Did Business Cards Come From? In the 15th century, China introduced "visiting cards." Essentially, people carried small cards …
The Evolution of the Business Card: What You Need to Know Read More »
Direct mail remains the medium that gives you direct and reliable access to nearly everyone in your target market. Direct mail marketing is often part of a bigger picture and longer sales cycle. It’s the most effective way of reaching people in the comfort of their homes and offices, allowing them to pass along the …
9 Genius Ideas for Driving Traffic to Your Blog with Print Read More »
When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers’ attention. Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR …
Using QR Codes in Print Marketing: Engage Your Audience and Measure Results Read More »
You need to build loyalty and trust with your clients when bringing in business. This will keep them coming back. Doing so isn’t hard, especially when you use direct mail. When people get mail, they are more likely to find it a secure way to receive information. 54% of consumers worried less about direct mail …
7 Top Tips to Create Customer Loyalty Through the Mailbox Read More »
In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers. According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers. Along the same lines, it has been estimated that about 95% of …
Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies Read More »
When it comes to marketing, print is still relevant. And a well-designed postcard is a great tool to have in your marketing toolkit. "In today’s digital era, physical printed branding materials are often overlooked…However, print media could be the most powerful branding tool that companies are missing." Before jumping into this fun little project, let’s …
9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards Read More »
