When it comes to marketing, print is still relevant. And a well-designed postcard is a great tool to have in your marketing toolkit. "In today’s digital era, physical printed branding materials are often overlooked…However, print media could be the most powerful branding tool that companies are missing." Before jumping into this fun little project, let’s …

9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards Read More »

Print products play a vital role in creating an excellent customer service experience. Whether printed brochures, business cards, or promotional items, print can make a lasting impression on customers, helping businesses stand out from the competition and build long-lasting relationships. Printed materials do more than impart knowledge; they can also improve the customer’s experience with …

8 Ways to Excel at Customer Service Using Print Read More »

Are you attending a trade show or job fair and need your banner to make an impact? Banners are an incredibly popular marketing tool due to their instant message delivery, cost efficiency, simplicity in assembly/dismantling, and durability. Ensure the maximum number of people sees your banner by designing one that looks like a million bucks. …

How to Make Your Banners Look Like a Million Bucks Read More »

When you think of printing your projects, going with an online company might seem easy and quick. However, there are numerous benefits to choosing a local print shop for all of your printing needs! Not only can going local provide personalized service and high-quality work, but you also get the satisfaction of supporting a business …

The Local Advantage: 8 Reasons Getting Your Print Needs Locally Helps You Win Every Time Read More »

Trade shows and other events can be an incredible opportunity to showcase your company’s products and services to the public and network with other companies in your industry. However, you must craft a strategy to ensure you can make the most impact. Here are five things you should do when planning for, attending, and evaluating …

5 Ideas to Make the Most of Your Trade Show or Event Read More »

When it comes to creating engaging and effective marketing materials, the use of powerful language is an essential part of the process. From print media, such as brochures, flyers, and banners, to digital marketing, including website copy and emails, using words with impact can help you get your message across in a way that resonates …

15 Marketing Power Words That Pack a Punch in Print Read More »

Your current and prospective customers want to hear from you in an engaging, thought-provoking, and welcoming way. Print marketing is the best and most effective way to do just that! Done right, print marketing raises awareness of your brand, drives new leads to your business, promotes the sales of new and existing products, and reaches …

Print Marketing Mastery: 6 Key Steps to Crafting a Winning Print Campaign Read More »

It would be best to build brand awareness when you start a business or revamp its image. So what’s the best way to do this? Direct mail! Not only is it what your customers want, but it’s also incredibly effective. Research shows that 73% of customers prefer direct mail over other marketing channels! And according …

4 Top Reasons to Use Direct Mail to Help Build Your Brand Read More »

Paper comes in all kinds of forms. Knowing the different variations of paper and when to use each will help you choose the right type for your print projects. One major decision is choosing between coated or uncoated paper. Coated Coated paper typically receives a fine clay or polymer coating, which seals the paper, restricting …

Coated vs. Uncoated Paper Stock: Which is Best for Your Project? Read More »

What does your marketing plan look like? Does it include print marketing? What about email marketing? An approach that combines print and digital marketing, like email, is best to get optimal results for any marketing campaign. Don’t forget to include these critical elements in your marketing lineup! Here are six ways to utilize this multi-channel …

6 Ways to Combine Print and Email Marketing Read More »