Brand Consistency Across Print and Digital Channels: Best Practices
59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency. Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital channels is essential. […]
Brand Consistency Across Print and Digital Channels: Best Practices Read More »