5 Self-Mailers That Help You Stretch Your Budget

Everyone wants to save money. But we also wish for success. So how do we achieve both? Self-mailers are the answer. It’s a tried-and-true method of marketing that gets readership and results. Research shows that mail is one of the most effective ways to connect with customers personally. The options are endless, and they are …

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7 Top Design Decisions Direct Marketing and Web Designers Share

You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisions Direct Marketing and Web Designers Share 1. Create a compelling message. According to David Ogilvy, five times more people read the headline …

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Customer Service Excellence for Team Members

Excellent customer service is an essential aspect of your most valuable asset: your customers. Customer service is so vital that it can be a powerful competitive advantage. 70% of Americans have spent more money on better service, according to Forbes. Excellent customer service is not solely for the customer service representatives. Instead, everyone on the …

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4 suggestions to improving the utility bill you send to customers

Utility bills must include a number, amount due, and due date, among other things. Your space may be limited depending on the size of the paper you mail to customers, and many details often get overlooked. This post will outline some of those overlooked details to help you design a better experience for your customer. …

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Elevate Your Marketing Campaign with Postcards!

Happy New Year! How crazy it’s already 2022! How was your 2021 marketing strategy? Whether splendid or slightly lacking, any marketing strategy has room for improvement. In the new year, try incorporating (or reincorporating) direct mail marketing strategies. This long-standing proven method, with added new technology, is a perfect way to hit the ground running …

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