Everyone wants to save money. But we also wish for success. So how do we achieve both? Self-mailers are the answer. It’s a tried-and-true method of marketing that gets readership and results. Research shows that mail is one of the most effective ways to connect with customers personally. The options are endless, and they are …
5 Self-Mailers That Help You Stretch Your Budget Read More »
Print and social media go hand in hand. Promoting your business online is great because it doesn’t cost much and helps track customers. But people still shop at stores and go to companies in the flesh. You must be ready for people when they stop at your business place. So here’s the best way to …
You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisions Direct Marketing and Web Designers Share 1. Create a compelling message. According to David Ogilvy, five times more people read the headline …
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Excellent customer service is an essential aspect of your most valuable asset: your customers. Customer service is so vital that it can be a powerful competitive advantage. 70% of Americans have spent more money on better service, according to Forbes. Excellent customer service is not solely for the customer service representatives. Instead, everyone on the …
Utility bills must include a number, amount due, and due date, among other things. Your space may be limited depending on the size of the paper you mail to customers, and many details often get overlooked. This post will outline some of those overlooked details to help you design a better experience for your customer. …
4 suggestions to improving the utility bill you send to customers Read More »
You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent. In fact, 71% of people say they read their direct mail, and 54% say it leads them to try …
In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by others? Here are some great writing tips to help your newsletter get the attention it deserves. 1. Figure out who your audience it first. Are you sending the newsletter to …
Competitive advantages are the factors that allow your company to produce goods or services better or more cheaply than your rivals and are the key factors in what makes your business better than others. If your competitive advantage can be easily copied or imitated, it is not considered a competitive advantage. Your competitive advantage is …
Happy New Year! How crazy it’s already 2022! How was your 2021 marketing strategy? Whether splendid or slightly lacking, any marketing strategy has room for improvement. In the new year, try incorporating (or reincorporating) direct mail marketing strategies. This long-standing proven method, with added new technology, is a perfect way to hit the ground running …
You know how a new haircut can change the way people see you? It can make all the difference in your level of professionalism. And die-cutting can do the same for your marketing materials. With die-cutting, the possibilities are as endless as your imagination. With fresh, new die-cut marketing materials, the public will definitely take …
