What does your marketing plan look like? Does it include print marketing? What about email marketing? An approach that combines print and digital marketing, like email, is best to get optimal results for any marketing campaign. Don’t forget to include these critical elements in your marketing lineup! Here are six ways to utilize this multi-channel …
Business cards are a convenient 3.5" x 2" way to share your business with prospective clients. However, with about 10 billion business cards being printed annually, finding ways to make your business card stand out is essential. The texture of your business card can add character, convey meaning, and make you memorable. Everything You Need …
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It’s time to decide if you’re sending holiday cards to your clients! Sending cards in the mail to your clients and customers does a lot more for your company than you might think. Take a look at five reasons you should extend the extra effort to send out holiday cards. 5 Reasons Every Small Business …
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How do you maximize your investment in marketing? Utilize unique offline marketing techniques to get people’s attention! There are countless ideas for getting inspired with offline marketing, from traditional to off-the-wall. Take what you can and let it spur some creativity in your minds. 7 Top Tips to Get Creative With Offline Marketing 1. Get …
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Automation has helped many small businesses become much more fluid and, in turn, succeed. Automation has become one of the keys to success: nearly 80% of top-performing companies have used marketing automation for more than two years. Although they might not have the resources of their counterparts, small companies can and should incorporate automation in …
In its simplest form, a call to action tells the recipient to buy now. However, sometimes saying, "buy now!" won’t be quite as effective as an alternative, more creative strategy. Below are some tips for crafting a call to action for your print marketing campaign so you can have a better response rate than the …
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When putting together a flyer, sometimes the flyer font can be overlooked. But, your font plays an essential role in the overall flyer design. Depending on your choice, it holds the information being shared and can convey different meanings. Sans-serif vs. serif fonts Fonts can be classified into one of two categories: sans-serif or serif. …
Marketing has a powerful impact on your business. Marketing matches your business with potential customers around the world, increasing sales. Business owners know the power of marketing, which is why the average local business puts 5-10% of its revenue towards a digital marketing budget. Extraordinary marketing: Grow your business The main priority of marketing is …
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Everyone wants to save money. But we also wish for success. So how do we achieve both? Self-mailers are the answer. It’s a tried-and-true method of marketing that gets readership and results. Research shows that mail is one of the most effective ways to connect with customers personally. The options are endless, and they are …
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Print and social media go hand in hand. Promoting your business online is great because it doesn’t cost much and helps track customers. But people still shop at stores and go to companies in the flesh. You must be ready for people when they stop at your business place. So here’s the best way to …
