Data Mail, Inc.

From Mailbox to Checkout: EDDM Tactics for Restaurants and Retail Stores

The goal for restaurants and retail stores is clear: drive more local traffic, attract new customers, and boost sales. But with so many marketing options available, how do you ensure your message stands out and connects with your audience? Every Door Direct Mail (EDDM) offers a powerful solution. By delivering your message directly to local […]

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Winning Hearts with EDDM: Design Mailers That Matter

Your customers deserve to feel valued, and a well-designed EDDM campaign can be the perfect way to make that happen. Imagine your message arriving in their mailbox, standing out like the prettiest flower in the bouquet. With Every Door Direct Mail, you can deliver a heartfelt message to every home in your community, building connections

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Is it Time for a New Look? Refresh Your Brand with Innovative Print Designs

The start of a new year is a powerful time for renewal—not just for personal resolutions but also for your brand. A refreshed visual identity can set the stage for a successful year ahead, capturing attention, resonating with your audience, and demonstrating your commitment to staying relevant. With creative print design strategies and a focus

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How Booklets Can Elevate Your Marketing Strategy

Booklets, also known as brochures or pamphlets, may seem outdated in the digital world. But when used strategically, they can be a powerful addition to your marketing strategy. What Are Booklets? Booklets are fantastic, compact printed materials that deliver a powerful message when sharing information about a company’s products or services. These handy marketing materials

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The Importance of Customer Reviews in Your Marketing Strategy

“The well-satisfied customer will bring the repeat sale that counts.” – James Cash Penney, Founder of J.C. Penney stores. Customer reviews are a cornerstone of modern marketing, offering a potent blend of credibility, trust-building, and revenue growth, whether in print or online. Just as positive word-of-mouth can propel a business forward, so can online reviews,

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The Dos and Don’ts of Business Card Design

From traditional layouts with landscape orientation to trendy textured stock, business cards are as unique as your company. But, ensuring that every element of your professional business card is high-quality, current, and memorable is essential. While these small cards might seem simple at first glance, their design and content require careful consideration to communicate your

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Brand Consistency Across Print and Digital Channels: Best Practices

59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency. Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital channels is essential.

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Measuring Success: 11 Metrics for Print Marketing Campaigns

With so much emphasis on online advertising and social media, it’s easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? While tracking the effectiveness of physical marketing materials may seem complicated, a few key metrics can help you evaluate

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Choosing the Right Paper for Your Print Project: A 7-Step Guide

Print projects are crucial for businesses and organizations, whether for marketing, packaging, or brochures. A critical aspect of every print project is selecting the right paper. The type and quality of paper you choose can greatly impact your printed materials and their results. But with so many available options, how do you know which paper

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