It would be best to build brand awareness when you start a business or revamp its image. So what’s the best way to do this? Direct mail! Not only is it what your customers want, but it’s also incredibly effective. Research shows that 73% of customers prefer direct mail over other marketing channels! And according …
4 Top Reasons to Use Direct Mail to Help Build Your Brand Read More »
Paper comes in all kinds of forms. Knowing the different variations of paper and when to use each will help you choose the right type for your print projects. One major decision is choosing between coated or uncoated paper. Coated Coated paper typically receives a fine clay or polymer coating, which seals the paper, restricting …
Coated vs. Uncoated Paper Stock: Which is Best for Your Project? Read More »
What does your marketing plan look like? Does it include print marketing? What about email marketing? An approach that combines print and digital marketing, like email, is best to get optimal results for any marketing campaign. Don’t forget to include these critical elements in your marketing lineup! Here are six ways to utilize this multi-channel …
Business cards are a convenient 3.5" x 2" way to share your business with prospective clients. However, with about 10 billion business cards being printed annually, finding ways to make your business card stand out is essential. The texture of your business card can add character, convey meaning, and make you memorable. Everything You Need …
Stand Out From the Crowd With Textured Business Cards Read More »
It’s time to decide if you’re sending holiday cards to your clients! Sending cards in the mail to your clients and customers does a lot more for your company than you might think. Take a look at five reasons you should extend the extra effort to send out holiday cards. 5 Reasons Every Small Business …
5 Reasons Every Small Business Should Send Holiday Cards Read More »
How do you maximize your investment in marketing? Utilize unique offline marketing techniques to get people’s attention! There are countless ideas for getting inspired with offline marketing, from traditional to off-the-wall. Take what you can and let it spur some creativity in your minds. 7 Top Tips to Get Creative With Offline Marketing 1. Get …
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Automation has helped many small businesses become much more fluid and, in turn, succeed. Automation has become one of the keys to success: nearly 80% of top-performing companies have used marketing automation for more than two years. Although they might not have the resources of their counterparts, small companies can and should incorporate automation in …
In its simplest form, a call to action tells the recipient to buy now. However, sometimes saying, "buy now!" won’t be quite as effective as an alternative, more creative strategy. Below are some tips for crafting a call to action for your print marketing campaign so you can have a better response rate than the …
5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work) Read More »
When putting together a flyer, sometimes the flyer font can be overlooked. But, your font plays an essential role in the overall flyer design. Depending on your choice, it holds the information being shared and can convey different meanings. Sans-serif vs. serif fonts Fonts can be classified into one of two categories: sans-serif or serif. …
Marketing has a powerful impact on your business. Marketing matches your business with potential customers around the world, increasing sales. Business owners know the power of marketing, which is why the average local business puts 5-10% of its revenue towards a digital marketing budget. Extraordinary marketing: Grow your business The main priority of marketing is …
Extraordinary Marketing: How Your Marketing Can Make an Impact Anywhere Read More »
