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Art and Graphics Archives - Data Mail, Inc.

Art and Graphics

The Importance of Customer Reviews in Your Marketing Strategy

“The well-satisfied customer will bring the repeat sale that counts.” – James Cash Penney, Founder of J.C. Penney stores. Customer reviews are a cornerstone of modern marketing, offering a potent blend of credibility, trust-building, and revenue growth, whether in print or online. Just as positive word-of-mouth can propel a business forward, so can online reviews, […]

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The Dos and Don’ts of Business Card Design

From traditional layouts with landscape orientation to trendy textured stock, business cards are as unique as your company. But, ensuring that every element of your professional business card is high-quality, current, and memorable is essential. While these small cards might seem simple at first glance, their design and content require careful consideration to communicate your

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Brand Consistency Across Print and Digital Channels: Best Practices

59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency. Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital channels is essential.

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Measuring Success: 11 Metrics for Print Marketing Campaigns

With so much emphasis on online advertising and social media, it’s easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? While tracking the effectiveness of physical marketing materials may seem complicated, a few key metrics can help you evaluate

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Choosing the Right Paper for Your Print Project: A 7-Step Guide

Print projects are crucial for businesses and organizations, whether for marketing, packaging, or brochures. A critical aspect of every print project is selecting the right paper. The type and quality of paper you choose can greatly impact your printed materials and their results. But with so many available options, how do you know which paper

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Comparing Direct Mail and Email Marketing

Like direct mail marketing, email marketing involves sending out marketing information to targeted demographics. Are you wondering which method suits your advertising needs best? Both methods offer a significant return on investment (ROI), but those using direct mail through the U.S. Post Office have deemed direct mail extremely effective. A survey by the Association of

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3 Logo Design Elements That Are Trending Now

Logos- they’re instantly recognizable, eye-catching, and memorable. In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company. In recent years, businesses have been more eager than ever to refresh their logo designs or

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Marketing Glossary: 10 Key Terms Every Small Business Owner Needs to Know

If you’re new to print marketing (or marketing in general) for your small business, it is easy to get confused by all the industry-specific jargon. But fear not. We’re here to provide clarity and guidance! Regardless of the print media you choose, be it postcards, brochures, or posters, implementing effective marketing strategies is essential for

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