Art and Graphics

Measuring Success: 11 Metrics for Print Marketing Campaigns

With so much emphasis on online advertising and social media, it’s easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? While tracking the effectiveness of physical marketing materials may seem complicated, a few key metrics can help you evaluate […]

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Choosing the Right Paper for Your Print Project: A 7-Step Guide

Print projects are crucial for businesses and organizations, whether for marketing, packaging, or brochures. A critical aspect of every print project is selecting the right paper. The type and quality of paper you choose can greatly impact your printed materials and their results. But with so many available options, how do you know which paper

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Comparing Direct Mail and Email Marketing

Like direct mail marketing, email marketing involves sending out marketing information to targeted demographics. Are you wondering which method suits your advertising needs best? Both methods offer a significant return on investment (ROI), but those using direct mail through the U.S. Post Office have deemed direct mail extremely effective. A survey by the Association of

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3 Logo Design Elements That Are Trending Now

Logos- they’re instantly recognizable, eye-catching, and memorable. In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company. In recent years, businesses have been more eager than ever to refresh their logo designs or

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Marketing Glossary: 10 Key Terms Every Small Business Owner Needs to Know

If you’re new to print marketing (or marketing in general) for your small business, it is easy to get confused by all the industry-specific jargon. But fear not. We’re here to provide clarity and guidance! Regardless of the print media you choose, be it postcards, brochures, or posters, implementing effective marketing strategies is essential for

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The Evolution of the Business Card: What You Need to Know

The business card has come a long way since its inception centuries ago. It has become an essential part of every company’s identity. But what is its origin, and why is it relevant in business today? Where Did Business Cards Come From? In the 15th century, China introduced "visiting cards." Essentially, people carried small cards

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9 Genius Ideas for Driving Traffic to Your Blog with Print

Direct mail remains the medium that gives you direct and reliable access to nearly everyone in your target market. Direct mail marketing is often part of a bigger picture and longer sales cycle. It’s the most effective way of reaching people in the comfort of their homes and offices, allowing them to pass along the

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Using QR Codes in Print Marketing: Engage Your Audience and Measure Results

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers’ attention. Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR

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