Art and Graphics

7 Top Tips to Get Creative With Offline Marketing

How do you maximize your investment in marketing? Utilize unique offline marketing techniques to get people’s attention! There are countless ideas for getting inspired with offline marketing, from traditional to off-the-wall. Take what you can and let it spur some creativity in your minds. 7 Top Tips to Get Creative With Offline Marketing 1. Get …

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6 Automation Tips for Your Small Business

Automation has helped many small businesses become much more fluid and, in turn, succeed. Automation has become one of the keys to success: nearly 80% of top-performing companies have used marketing automation for more than two years. Although they might not have the resources of their counterparts, small companies can and should incorporate automation in …

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5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work)

In its simplest form, a call to action tells the recipient to buy now. However, sometimes saying, "buy now!" won’t be quite as effective as an alternative, more creative strategy. Below are some tips for crafting a call to action for your print marketing campaign so you can have a better response rate than the …

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Extraordinary Marketing: How Your Marketing Can Make an Impact Anywhere

Marketing has a powerful impact on your business. Marketing matches your business with potential customers around the world, increasing sales. Business owners know the power of marketing, which is why the average local business puts 5-10% of its revenue towards a digital marketing budget. Extraordinary marketing: Grow your business The main priority of marketing is …

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5 Self-Mailers That Help You Stretch Your Budget

Everyone wants to save money. But we also wish for success. So how do we achieve both? Self-mailers are the answer. It’s a tried-and-true method of marketing that gets readership and results. Research shows that mail is one of the most effective ways to connect with customers personally. The options are endless, and they are …

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7 Top Design Decisions Direct Marketing and Web Designers Share

You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisions Direct Marketing and Web Designers Share 1. Create a compelling message. According to David Ogilvy, five times more people read the headline …

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Customer Service Excellence for Team Members

Excellent customer service is an essential aspect of your most valuable asset: your customers. Customer service is so vital that it can be a powerful competitive advantage. 70% of Americans have spent more money on better service, according to Forbes. Excellent customer service is not solely for the customer service representatives. Instead, everyone on the …

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