7 Top Tips to Create Customer Loyalty Through the Mailbox

You need to build loyalty and trust with your clients when bringing in business. This will keep them coming back. Doing so isn’t hard, especially when you use direct mail. When people get mail, they are more likely to find it a secure way to receive information. 54% of consumers worried less about direct mail […]

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Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies

In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers. According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers. Along the same lines, it has been estimated that about 95% of

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9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards

When it comes to marketing, print is still relevant. And a well-designed postcard is a great tool to have in your marketing toolkit. "In today’s digital era, physical printed branding materials are often overlooked…However, print media could be the most powerful branding tool that companies are missing." Before jumping into this fun little project, let’s

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8 Ways to Excel at Customer Service Using Print

Print products play a vital role in creating an excellent customer service experience. Whether printed brochures, business cards, or promotional items, print can make a lasting impression on customers, helping businesses stand out from the competition and build long-lasting relationships. Printed materials do more than impart knowledge; they can also improve the customer’s experience with

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How to Make Your Banners Look Like a Million Bucks

Are you attending a trade show or job fair and need your banner to make an impact? Banners are an incredibly popular marketing tool due to their instant message delivery, cost efficiency, simplicity in assembly/dismantling, and durability. Ensure the maximum number of people sees your banner by designing one that looks like a million bucks.

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The Local Advantage: 8 Reasons Getting Your Print Needs Locally Helps You Win Every Time

When you think of printing your projects, going with an online company might seem easy and quick. However, there are numerous benefits to choosing a local print shop for all of your printing needs! Not only can going local provide personalized service and high-quality work, but you also get the satisfaction of supporting a business

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5 Ideas to Make the Most of Your Trade Show or Event

Trade shows and other events can be an incredible opportunity to showcase your company’s products and services to the public and network with other companies in your industry. However, you must craft a strategy to ensure you can make the most impact. Here are five things you should do when planning for, attending, and evaluating

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15 Marketing Power Words That Pack a Punch in Print

When it comes to creating engaging and effective marketing materials, the use of powerful language is an essential part of the process. From print media, such as brochures, flyers, and banners, to digital marketing, including website copy and emails, using words with impact can help you get your message across in a way that resonates

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Print Marketing Mastery: 6 Key Steps to Crafting a Winning Print Campaign

Your current and prospective customers want to hear from you in an engaging, thought-provoking, and welcoming way. Print marketing is the best and most effective way to do just that! Done right, print marketing raises awareness of your brand, drives new leads to your business, promotes the sales of new and existing products, and reaches

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4 Top Reasons to Use Direct Mail to Help Build Your Brand

It would be best to build brand awareness when you start a business or revamp its image. So what’s the best way to do this? Direct mail! Not only is it what your customers want, but it’s also incredibly effective. Research shows that 73% of customers prefer direct mail over other marketing channels! And according

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