Data Mail, Inc.

What is the right strategy when it comes to discount marketing: presenting strong visuals, mystery offers, or the word “free” in your print ads? Everyone is attracted to a deal, no matter the size. By using coupons or discounts, you appeal to shoppers in a unique way. Incentives Prompt Action When shoppers feel like they’re […]

Have you ever seen someone make a pitch without clearly selling their product? In business, sometimes we get so close to our product that it’s easy to assume every reader “gets it.” Marketers spend big bucks to grab attention but fail to craft a message that truly connects. Take this example: Advanced Micro Devices (AMD)

It’s not easy to start (or run!) a business. Many factors compete for your time and attention. Unexpected storms dampen passion or erode your resiliency. And then there are your competitors, who often have a jump on your best ideas. The best entrepreneurs master a broad set of skills to manage obstacles that arise each

They say a picture paints a thousand words, but pictures go beyond just that. Sometimes they force an emotional response. Consider the Snake Campaign from Playland, an amusement park in Vancouver. This print ad features a horrified man on a background split between two scenes: on the left, a jungle landscape, on the right, an

Fonts are fun, and today many spectacular fonts are just a few clicks away. But, it can be tricky to use decorative fonts well, especially script (or cursive style lettering) fonts. Script fonts can be challenging to read, size, or space, so frequently designers shy away from using them at all. Have no fear! Script

In business, problems always arise. Things malfunction, customers get frustrated, or miscommunication causes delays. However annoying, big problems are still a gateway for better interaction. Consider this example from Toyota: The year was 2013, and Webin Manzana noticed the dashboard of his 2008 Camry was melting due to the sweltering weather in the Philippines. Because

In 2015, data and analytics guru Bernard Marr said, “I firmly believe that big data and its implications will affect every single business—from Fortune 500 enterprises to mom and pop companies—and change how we do business, inside and out.” That was four years ago, and today Marr’s statement could not be more true. Solve Problems with

3D print capabilities are growing substantially, and soon, they will be a regular part of our ever-changing industry. While relatively new to the market, 3D printing is here to stay. In 1984, Charles Hull developed the technology for printing physical 3D objects from digital data. As the industry advanced, so did the popularity and affordability

Are you looking to be more proactive in your influence? Here are three common management traps, with practical keys for addressing them. 3 Common Management Traps 1. Avoiding a Problem or Tense Relationship (Instead: Nip things in the bud) Work environments and team morale can dramatically improve when managers deal with difficult relationships. While most

In a digital world cluttered with text messages, pop-up ads, and spam, sometimes paper products hit the sweet spot when it comes to organization. As the end of the year approaches, client and employee gifts may be on your to-do list. Themed calendars are a clever marketing asset that can serve as a unique token