Data Mail, Inc.

Long before television and online marketing, direct mail ruled. One of the most popular examples of direct mailing can be traced back to Sears in 1888. The company sent a printed mailer to potential customers advertising watches and jewelry. Not long after, the Sears, Roebuck and Company catalog became extremely popular nationwide. Today direct mail has […]

“Change is the law of life. And those who look only to the past or the present are certain to miss the future.” (John F. Kennedy) When the going gets tough, the tough get going. Change is inevitable, and the more we resist it, the tougher life becomes. The world changes dramatically each day, so

Donald Miller is an author, speaker, and CEO of StoryBrand, a company that helps businesses clarify their message. StoryBrand helps hundreds of brands to eliminate confusion, connect with customers, and grow sales. Miller says many brands struggle to break through because they don’t test their brand messages before sharing: "We have a mantra at StoryBrand:

Image is everything. Statistically speaking, compelling images average 94 percent more views, are three times more likely to be shared online, and significantly increase your likelihood of capturing new leads. Professional photos are a fantastic way to boost the impact of your brochure, booklet, or mailing. But if you’re planning to use a stock image,

A new era in business is bringing fresh flavor to Kohl’s. As traditional retailers struggle to keep their doors open, Kohl’s executives are trying something radically different: a grocery partnership with Aldi. In March of 2018, the department store announced it would team up with Aldi to offer grocery sales in 10 of its locations.

Life is full of good opportunities. Good books to read, good events to attend, good projects to pioneer. But good things can knock us off track in pursuing the very best. What does “the best” look like in your leadership? It means doing what you are uniquely called to do in the style that is

The most expensive deal in baseball history was finalized this February in a casino. The Phillies pursued outfielder Bryce Harper for months, introducing him to some of Philadelphia’s finest, sweet talking him in the high-backed gold leather booths of the ARIA resort in Las Vegas, and ultimately offering him the most expensive deal in baseball

Life is compromise. If you want to work successfully in teams, at some point you will face conflict. In one instance, you may be the manager correcting a team member. In other cases, you may need to “lead up” by disagreeing with a superior. Either way, successful communication includes the ability to navigate conflict while

In a recent study published in the Journal of Consumer Research, scholars found that longer deadlines can be a detriment to workers. The study asked volunteers at a local community center to answer a short survey about retirement planning. One group was given seven days to access the online survey, while another group had 14

Personalized mail is a special commodity these days, especially something that looks smart or sophisticated. And everyone agrees that there’s a huge difference between a typed letter on a bland white page and one aligned smartly on a beautifully designed letterhead. While many view letterhead as an afterthought, it’s time to raise the standard! A