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Grow Your Business Through Successful Staffing

Todd Fishman and Hunter Brooks were childhood friends who attended the University of Washington before heading to corporate Manhattan for several years. The friends reconnected in New York, bonding over their love of great salad. Yes, young men eating salad. Salads are so trendy that in Manhattan the lines for gourmet salad bars stretch around […]

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Four Reasons Great Promotional Products Work

Branded products are everywhere: featured in movies, professional sports, and even on your favorite jacket or thumb drive. These products bring pleasure and familiarity while sending a message of brand support to friends and casual observers. And these ideas carry substantial weight. Another Washington First The first known example of distributing promotional products was in

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Reel in Prospects by Adding Print to Your Content Marketing

Researchers estimate that in 1984 a person saw an average of 2,000 ads per day. By 2014, they saw about 5,000. With the explosion in spam and social media ads, that number increases daily. But consumers are fed up with in-your-face advertising that seems disruptive or manipulative. Instead, they’re attracted to authenticity and friendliness in

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Use Great Body Language to Speak with Success

Ramona Smith, a 31-year-old Houston teacher, has faced many challenges, including coaxing her son through cancer and struggling through a divorce. But Smith believes life is about more than what knocks you down, it’s about the lifelines people offer to help you back up. One of Smith’s lifelines was the mentorship she found in Toastmasters, a non-profit

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Four Tips for Authentic Photography in Marketing

In a digitally saturated generation, today’s marketer’s need great stories and striking, memorable images. Regardless of your business or your market niche, powerful visuals can make all the difference! Consider these statistics: Articles with relevant images average 94 percent more views than text alone and a press release with photos increases online views by 15

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Grow Productivity Through Purposeful Leadership

Replace Chaos with Focus Lost productivity costs companies millions each year. While it is hard to quantify exactly how much is lost, certainly distraction alone prevents daily peak performance. Besides hunger, sleepiness, bodily functions, and simple brain fatigue, productivity research shows that 48% of employees waste time surfing the web (including Facebook, Twitter, and YouTube),

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Start Mouth-Watering Conversations Through Word-of-Mouth Marketing

Karen Weber-Mendham was a part-time librarian and mother of three when she turned her family’s propensity for garlic cheesy bread into a cool million. This northern Wisconsin family often ordered cheesy bread while waiting on pizza. Weber-Mendham said the kids’ appetizer passion was so strong “they would arm-wrestle each other for a piece!”   Cheesy fever

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The Power of Store Ambiance and Sensory Cues

Unmistakable Ambiance As viewers enter the Richard Mille watch boutique in Paris, their senses are inundated with beauty. Large glass panels are etched with details of the emblematic RM tourbillon, giving viewers the sensation that they might be entering the heart of the watch itself. Extreme elegance buoys buyers through the store, with black leather

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