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Are you looking to be more proactive in your influence? Here are three common management traps, with practical keys for addressing them. 3 Common Management Traps 1. Avoiding a Problem or Tense Relationship (Instead: Nip things in the bud) Work environments and team morale can dramatically improve when managers deal with difficult relationships. While most […]

In a digital world cluttered with text messages, pop-up ads, and spam, sometimes paper products hit the sweet spot when it comes to organization. As the end of the year approaches, client and employee gifts may be on your to-do list. Themed calendars are a clever marketing asset that can serve as a unique token

They are the most exceptional basketball team there ever was, or ever will be. The 1992 Olympic Basketball Dream Team, made up of legends like Michael Jordan, Magic Johnson, and Scottie Pippen, dominated the Olympics, winning by an average of 40 points each game. The team seemed invincible, except for the day it wasn’t. The

Want to win in print? Let’s talk text. While fonts are a crucial part of one’s design, often fonts are given merely a passing thought. However, good typography expresses personality, increases readability, and displays professionalism, ensuring your print ad delivers the right message in just the right tone. Fonts can mark a clear difference between

“Few realize how loud their expressions really are. Be kind with what you wordlessly say.”  – Richelle E. Goodrich, Making Wishes Do you appreciate it when you are telling a story and your listener sneaks a peek at their watch? How about when you ask your child for help with a chore and they mumble a begrudging

Do you want to be more intentional and effective in your marketing? Maybe it’s time to refocus on the journey you want customers to take. As a map is to a road trip, a sales funnel can serve as a guide for your prospects. Sales are more than just transactions; they involve several stages of

Once there was a businessman on a routine domestic flight. Though a seasoned flyer, he felt tense when, shortly after takeoff, the pilot asked everyone to stay in their seats with belts fastened. Moments later the pilot announced there would be no beverage service due to unexpected turbulence. People looked worried, and soon some were

Nothing was going right at the plate for Dave Concepcion, the shortstop for the Cincinnati Reds. About a month into the 1976 season, he was suffering a hitting slump, a plague of physical and mental anguish that had frittered away his batting average to around .150. The Reds were in Chicago, where the Cubs had

Block that spam. This describes the attitudes of today’s consumers. 80% of consumers say they mistrust half of all advertising, wearied by the half-truths and junk ads assaulting them daily. Today’s marketing, sometimes called “The End of Control,” marks a revolt against technology-driven ads and marketing messages. People block them from inboxes, browsers, and social

Fashionable. Admirable. Timeless. If you were to define cool, what words would you use? Cool is just . . . cool. In some sense, even describing what makes something cool can diminish its appeal. But in print and design, nothing is more appealing than cool. What Makes a Brand Cool? How do you add this