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The winter of 2013 was a hard one for Georgette Carter. As a single mom raising two young boys while she cared for a father with dementia, money was very tight. Then, she totaled her car and found her resources – and her hope – were nearly gone. That is, until a 1996 blue Ford […]

Providing your customers with a small memento of your business is one of the best ways to keep your brand top-of-mind. However, many business owners struggle with ideas about what they can use as gifts that are cost-effective, memorable, and useful to their clients. There are plenty of options on the market today in terms

Easy on the Eye Humans are creative beings, and one of our favorite ways to express ourselves is through words. Words can bring sweetness to the soul, arouse dormant hunger, or give voice to beauty in the world. That’s why names are such serious business. How much thought do we give to naming a pet?

One of the best ways that brands can engage their customers is by making people feel valued and unique. Brands that are able to provide their customers with this feeling of connection are going to be one step closer to creating true advocates for their brand. Perhaps one of the best ways that modern organizations

The 1960s gave us many iconic classic cars, but perhaps none is more legendary than the Aston Martin driven by James Bond (Sean Connery) in the 1964 film, Goldfinger. A long list of tricks made it one of the most beloved movie cars of all time: machine guns, an ejector seat, smoke screens, and a

Sometimes life is like a treadmill. Occasionally you’re on a calm jog and the belt speed never outpaces your strides. Sometimes, you push yourself to the limit but find the challenge ideal. But in certain seasons, the treadmill is moving too fast to handle. You long to step back from the grind, but this seems

One of the keys to a successful business — and a fulfilled life in general — is to not only have a plan but to also have forward momentum pushing you in the direction you want to go. Many times, the problem in moving forward isn’t the goal but the struggle to generate the drive

Pablo Picasso created paintings the world has marveled at for decades. Looking with awe at these masterpiece creations, it would be perfectly logical to imagine that the distinctive brush strokes were made by someone with a natural gift — a gift not achievable by most. Although Picasso’s talent is undeniable and his style unmistakable, that

Most business owners and company executives use the terms “customers” and “clients” interchangeably without fully realizing that there is a meaningful difference between the two. Understanding the distinction and setting your plans accordingly can help you build and grow a more profitable business. Let’s start with the definition of each term according to the dictionary.

We all want to increase sales and grow our businesses. We also know that hiring and grooming a sales superstar is one surefire way of achieving those goals. Unfortunately, finding and retaining a sales superstar is a difficult task. Until you find the secret to make that a reality, here’s an alternate path to consider