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A big part of customer service excellence is saying the right thing to customers. Here are a few phrases to avoid, since they may cause you to lose a sale…and possibly even a customer: “That’s our policy.” This is a frustrating response that’s aimed at shutting down conversation and shows no interest in customer satisfaction. […]

Everyone knows that business cards are an essential marketing tool for exchanging contact information, so why not double your marketing effort with a folded business card? Folded business cards not only provide your standard contact information, but can also provide your audience with something useful to them, such as an events schedule, appointment card, coupon,

Everybody loves a good story, and your prospects are no exception. That’s why case studies are so effective. Unlike marketing pieces that focus solely on product features and benefits, case studies present true stories with relatable characters and real-world challenges. A well-produced case study reads like a feature story in a business magazine. It paints

While it’s hard to think of customer complaints as a good thing, most of them are actually great problem-solving tools for your business. Valid complaints expose problems that cost your business time and money. With that in mind, here are a few ways to deal with and learn from customer complaints: Offer several convenient ways

If prospects and customers make the effort to visit your website, the last thing you want them to do is experience a frustrating dead-end “404 error” message that discourages them from continuing. These messages commonly occur when a page has been renamed, removed, or moved from its previous location. Instead of losing potential business over

Mahatma Gandhi once said, “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not

While the quality of your products and services is ultimately measured by customer satisfaction, here are a few tips on how to convey quality in everything your business does: Provide a no-hassle satisfaction guarantee…and stand behind it. Offer a longer or more inclusive warranty than your competition does. This will show customers how committed you

With the constant drumbeat of articles and posts discussing how the Internet has affected so many aspects of businesses large and small, it’s been hard to argue any other points of view and make a real dent in the conversation. However, it’s important to look objectively at all sides in order to come to the

One of the most cost effective ways to grow your business is by letting your customers do the selling for you via referrals. Here are a few tips on how to grow your business through customer referrals: Create a customer referral program. For example, provide custom printed referral cards that provide an exclusive discount to

For many businesses, the weather may heat up, but sales cool off in the summer. While summer may be a few months away, it’s never too early to start thinking about a summer marketing plan. Here are a few creative ways to stay on the minds of your customers this summer: Plan a customer appreciation