In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong, customers don’t just want to buy, they want to buy into something: “Millennials are more likely than any other demographic to be brand loyal. But […]
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With the oldest of Generation Z graduating and entering the workforce, it’s time to set your sights on this powerful consumer demographic. Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen Z is actually very nimble,
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Have you exited a bathroom without realizing there was toilet paper on your shoe? Or awkwardly tried to make conversation with someone who had food on their face? Whether someone is clumsy in conversation or they have really bad breath, a lack of self-awareness can profoundly hinder their reputation or influence. Success Starts in Relationships
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Who doesn’t love a good party? As we move toward year-end holiday gatherings, many of us look forward to gathering with friends and family. However, a party is only successful if people actually COME, and most people attend for one primary reason — they were invited! Attractive Envelopes Invite People to “Come on In” The
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Although postcards are one of today’s beloved print pieces, they had a humble beginning. The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. By 1861, the US Congress allowed privately printed cards, weighing one ounce or under, to be sent through the mail. That year, John
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Several years ago, a truck driver tried to pass under a low bridge. Underestimating the truck height, the driver became firmly lodged under the bridge, unable to move his vehicle forward or backward. Emergency workers and city engineers gathered onsite, debating whether they should dismantle the truck or chip away parts of the bridge. Each
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When you “cc” someone on an email, do you ever think about what this abbreviation actually means? In 1801, Pellegrino Turri invented carbon paper to provide ink for his mechanical typing machine, which was one of the first typewriters. Five years later, carbon paper was patented and released to the general public. Carbon paper soon
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In July of 2020, more than four million people savored the chance to watch live Major League Baseball on the opening night of a historic 60 game series. Due to the intensity of the abbreviated coronavirus season, each game matters immensely. By winning the first game, a team instantly has nearly a 3-game lead over
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Armstrong Garden Supply was eager to grow name recognition and pump up spring specials. Hoping to grow their reputation as a year-round "solutions specialist" for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things like when to water, types of
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In 1948, Richard Stack started Dick’s Bait and Tackle with three hundred dollars borrowed from his grandmother. As the store expanded into sports and retail, Richard and his son Ed learned many lessons. Ed says one impactful memory came during a moment that tested his father. One day a little kid walked in the store
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