Data Mail, Inc.

Winning a customer is hard work. Keeping that customer is where real growth happens. Research shows it can cost up to five times more to acquire a new customer than to retain an existing one (Harvard Business Review). Yet too often, businesses focus on chasing the next lead while overlooking the ones they already have. […]

Businesses today often pour budgets into digital ads, but there’s a hidden problem: trust. Consumers are skeptical of what they see online. Pop-ups, banner ads, and even sponsored social posts are easy to ignore or, worse, mistrust. Print, on the other hand, has staying power. A brochure in hand or a postcard in the mailbox

Let’s be honest, print marketing has a bit of a reputation. Not bad. Just… old-school. Or at least that’s what some people think. But here’s the thing: while marketing trends come and go, print is still here. And if you’ve ever quietly wondered, "Do people even read this stuff anymore?"–you wouldn’t be the first. We

In direct mail, first impressions happen fast, sometimes in the few seconds it takes someone to sort their stack of mail. The envelope is your campaign’s opening act. If it falls flat, everything inside may never get seen. That’s why a strategic envelope isn’t just a finishing touch, it’s a lead actor in your campaign’s

When marketers talk about multichannel strategy, they often mean email, social, web, and maybe a little video. But there’s a big piece missing from that list: a literal, large one. Printed signage, displays, and banners aren’t just for brand awareness anymore. When used intentionally, they become launchpads for digital engagement. Let’s clear up some of

When it comes to designing a brochure, most people focus on the words and visuals. But there’s a quiet decision that can dramatically shape how your message is experienced: Which fold should you choose? Your brochure’s fold isn’t just structural. It’s strategic. It controls the flow of your message, how your reader interacts with the

You’ve felt it. So has your audience. The constant scrolling. The relentless pop-ups. The 2-second attention spans. The pressure to move faster just to keep up. And in the middle of it all, you’re trying to tell a story. Trying to build trust. Trying to say something that actually matters. What if the problem isn’t

Customers expect more than generic messaging. They want content that speaks directly to them and are 80% more likely to purchase from companies offering tailored experiences. From variable data printing to custom direct mail campaigns, personalized print marketing can increase engagement, drive brand loyalty, and deliver a higher return on investment. Plus, with today’s advancements

Every brand has a story to tell. But in a digital-first world, how do you make sure your message stands out? While online marketing is essential, print materials offer a unique, tangible way to connect with customers and build brand recognition. The power of print lies in its ability to craft a compelling narrative that

The goal for restaurants and retail stores is clear: drive more local traffic, attract new customers, and boost sales. But with so many marketing options available, how do you ensure your message stands out and connects with your audience? Every Door Direct Mail (EDDM) offers a powerful solution. By delivering your message directly to local