In its simplest form, a call to action tells the recipient to buy now. However, sometimes saying, "buy now!" won’t be quite as effective as an alternative, more creative strategy. Below are some tips for crafting a call to action for your print marketing campaign so you can have a better response rate than the […]
5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work) Read More »
When putting together a flyer, sometimes the flyer font can be overlooked. But, your font plays an essential role in the overall flyer design. Depending on your choice, it holds the information being shared and can convey different meanings. Sans-serif vs. serif fonts Fonts can be classified into one of two categories: sans-serif or serif.
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Marketing has a powerful impact on your business. Marketing matches your business with potential customers around the world, increasing sales. Business owners know the power of marketing, which is why the average local business puts 5-10% of its revenue towards a digital marketing budget. Extraordinary marketing: Grow your business The main priority of marketing is
Extraordinary Marketing: How Your Marketing Can Make an Impact Anywhere Read More »
Everyone wants to save money. But we also wish for success. So how do we achieve both? Self-mailers are the answer. It’s a tried-and-true method of marketing that gets readership and results. Research shows that mail is one of the most effective ways to connect with customers personally. The options are endless, and they are
5 Self-Mailers That Help You Stretch Your Budget Read More »
Print and social media go hand in hand. Promoting your business online is great because it doesn’t cost much and helps track customers. But people still shop at stores and go to companies in the flesh. You must be ready for people when they stop at your business place. So here’s the best way to
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You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisions Direct Marketing and Web Designers Share 1. Create a compelling message. According to David Ogilvy, five times more people read the headline
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Excellent customer service is an essential aspect of your most valuable asset: your customers. Customer service is so vital that it can be a powerful competitive advantage. 70% of Americans have spent more money on better service, according to Forbes. Excellent customer service is not solely for the customer service representatives. Instead, everyone on the
Customer Service Excellence for Team Members Read More »
Utility bills must include a number, amount due, and due date, among other things. Your space may be limited depending on the size of the paper you mail to customers, and many details often get overlooked. This post will outline some of those overlooked details to help you design a better experience for your customer.
4 suggestions to improving the utility bill you send to customers Read More »
You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent. In fact, 71% of people say they read their direct mail, and 54% say it leads them to try
8 Direct Mail Mistakes to Avoid Read More »
In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by others? Here are some great writing tips to help your newsletter get the attention it deserves. 1. Figure out who your audience it first. Are you sending the newsletter to
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