In fast-moving and uncertain situations, communication can be a challenge. While you may have been temporarily stalled by the dramatic changes of the last month, now is the right time to be proactive in your customer connections. Crisis communication specialists tell us that, in hard times, communicating early and often is crucial. The decisions you […]

COVID-19 is officially a pandemic, and millions of Americans are working at home. Even if you aren’t sick, you feel the impact of this pandemic. As the coronavirus has spread across the globe, the CDC has made drastic recommendations on social distancing, self-quarantines, and statewide “stay at home” mandates. Through this unprecedented season, what are

Fear. Stress. Helplessness. Whether you’re caring for elderly parents or homeschooling your kids, people across the globe are struggling with big emotions during the COVID-19 situation. How do you lead well in times like these? While daily leadership is essential for your business, crisis moments reveal the quality of your vision like nothing else. And

Have you ever struggled to take a classy (yet natural) family picture? Or photographed an incredible wilderness scene, only to be sorely disappointed by flat results? If the world has so much wonder, why is capturing that majesty so tricky? Many photos are simply too dark or too light, with awkward shadows, blinding background rays,

The coronavirus has rattled the world, and while the health consequences are dire, the economic fallout could be worse. In just one week, from March 7 to March 14, initial unemployment claims jumped by a third, rising from 211,000 to 281,000. And while we don’t know whether workers have been laid off or furloughed, we

If you wanted to make a splash at a spring gala, what color would you wear? If you wanted to be known for your edgy personality, what kind of car would you drive? Just as your personal appearance creates emotion or impact, your design choices will too. While we often undervalue text in designs, every

They say that the only sure thing about communication is that we tend to get it wrong. If communication between two family members is a challenge, how much harder is communication at work? Have you ever experienced a team “fail” like this? After meetings, people don’t seem to know what was said or what’s coming

Want to give your business a gift that keeps giving? You can do this by giving gifts to other people. According to the ACI 2019 Impressions study, promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times more likely

Everyone makes mistakes, but no one likes admitting them. If we’re honest, business professionals hate owning up to mistakes because of pride, embarrassment, or fear that customers will leave. But denying weaknesses only magnifies awkward situations and hurts your company’s reputation. Dealing proactively with problems will strengthen credibility and spark improvements that benefit your brand.

How will the economy affect your business this year? Economic conditions impact all businesses, but small businesses often feel the effect of changes sooner. Upswings in the economy mean more disposable income, which can provide a rush of new or expanded business opportunities for your firm. But dips in the economy may make it harder