Steve Wanner is a highly respected 37-year-old partner at Ernst & Young, married with four young children. When Wanner started working with “The Energy Project,” a consulting company focused on sustainable performance, he was working 12- to 14-hour days. Wanner was overweight, perpetually exhausted, and felt guilty about his family life. He was distracted, slept […]

Can you spot the mistakes in this paragraph? Melissa was excited about her son’s swimming ability. This fall, she asked, “Would you like to join the swim team”? Sammy was thrilled about the idea, accept for one thing: the tight swimsuits. “Why do I have to wear spandex”, he complained, “I’m all ready the fastest

Want to catch a fish? Then use the right bait! If landing a sale is your ultimate goal, first, you must entice people to take a closer look. Effective marketing strategies often involve a “hook,” which is a short phrase, jingle, or attention-grabbing device. Sales hooks bridge the gap between prospects and customers as they

In building brand awareness, a sales pitch is the hook, and consistent marketing is the “glue” that pulls your visuals and words together in a relatable way. Marketing is about building relationships, and people commit to brands that seem dependable and trustworthy. Companies lure you in with witty slogans or incredible offers, but it’s a

AT&T helps millions of customers connect with entertainment, mobile, high-speed Internet, and voice services. Employing nearly 300,000 people worldwide, AT&T is committed to both hiring and shaping talent. AT&T University, an executive-taught leadership development program in the company’s Dallas headquarters, trains emerging leaders through in-house and satellite campuses across the U.S. But AT&T needs more

Start at the bottom. That’s what legendary basketball coach John Wooden did every year. Wooden did not start with layups or defensive strategy – he started with shoelaces. Coach Wooden, who won 10 championships in 12 years with U.C.L.A., had a reputation for fortifying the fundamentals before moving forward. Before his athletes played, they had

For many decades, stickers and labels have been helping to establish brands, elect politicians, spark micro-marketing engagement, and build social proof. Stickers and labels are more popular than ever. Just sit in a coffee shop for 20 minutes and look at the water bottles, laptops, or notebooks of young people. Stickers are not only inexpensive

Do you have a print deadline that needs the fastest possible turn-around time? If speed is of utmost importance, here are several ways you can improve efficiency as you take your project to print: 1. Plot Your Course and Communicate Early Early planning and communication are vital when starting a print project. When possible, get

According to the World Health Organization, health is central to human happiness and well-being. Healthy populations live longer, are more productive, save resources, and make important contributions to sustainability, a better world, and economic progress. But well-being involves more than just fitness. It includes physical comfort, mental stability, and emotional connectivity. In short, well-being is

As a small business owner, you need ways to cultivate curiosity and look your best, and business signage is your foremost advertising tool. Grab attention and set your business apart with gorgeous custom banners! Banners are an inexpensive substitute for a permanent sign, allowing you the flexibility to change and move your materials as needed.