2019 was a year where taking risks in design was considered normal. What design trends can you look forward to this year? As we round the corner into a new decade, we may see a softening of some of 2019’s more abrasive trends and a shift toward simplified contrasts when designers want to be bold. […]

Did you know it only takes seven seconds to make a lasting impression on new people that you meet? If this is true in personal relationships, how significant are the impressions your business makes with customers? Great entrepreneurs know that if you want long-lasting, loyal clients (who spend AND who voluntarily advertise your excellent service

Looking to increase your strategic visibility, gain exposure for your ideas, and change the world in meaningful ways? Everyone is following someone. Maybe it’s time to engage others, so they follow you! Facebook GROWs with Print What does thought leadership look like from an industry perspective? Here’s one example: In 2018, Facebook launched a thought

Diane von Furstenberg is a Belgian fashion designer who has built her namesake company into one of the most recognizable in the world. Furstenberg has been listed as the world’s 68th most powerful, received an honorary doctorate, and been president of the Council of Fashion Designers of America for years. Confidence should come easily to

Have you been to a dying mall lately? It can be pretty depressing. Empty storefronts litter the hallways like missing teeth in a hockey player’s mouth. Dim lighting seems to permeate each corner, and mall walkers bring more energy than any hint of retail activity. What was booming 30 years ago now feels like a

Do you have any “nightmare” trade show experiences? Maybe you worry that an impending disaster is ahead. Everyone who manages a big event knows the feeling. You know . . . the nagging sense that you’ve forgotten something crucial (but have no idea what). Or . . . one of several million things is about

Looking to showcase the benefits of your business or idea in a concise, compelling way? Use sell sheets to connect and close the sale! Like one-page billboards, these grab-and-go promotions can educate prospects, motivate buyers, and offer a point of reference for further review. What is a Sell Sheet? Perhaps you’re new to the concept

Performance reviews don’t have to be something to sweat about. These conversations offer a valuable feedback loop for people to ask questions, identify needs, and drive professional growth. Building Conversations that Count Whether you’re conducting or participating in a review, here are a few strategies to make the most of your next review: Share Facts

Earlier this year, Gerrit Curran and Emily Wessner opened a Jersey Mike’s Subs in Muhlenberg Township, Pennsylvania. To gain traction in their township of 20,000, these entrepreneurs knew that their new business must be intricately tied to a community connection. Curran and Wessner chose to use print as their primary marketing channel. The Jersey Mike’s

When you were a kid, what did you love to build? When Frank Yang was eight, he dreamt of building all kinds of things. One of his first creative concepts was a dog food dispenser with a timer that could feed house pets on demand. Yang used to tell people he wanted to be an