The United States Open Tennis Championships is a professional tennis tournament that takes place in New York City around Labor Day each summer. The US Open draws fans from around the world to watch players like Roger Federer, Rafael Nadal, and Serena Williams compete. The 2019 US Open set an all-time attendance record with 737,872 fans coming to the […]

Want to generate interest or keep the conversation going with your most promising leads? Brochures and flyers are two of the easiest ways to generate the momentum you need. But what appears to be a straightforward design can sometimes be more complicated. After all, isn’t a flyer the same thing as a brochure? Is there

Just Do It. Think Different. Have You Had Your Break Today? You Can’t Beat the Real Thing. The 1990s brought us many of the world’s most iconic slogans, but certain companies have a corner on memorable branding. For example, a 2015 survey of 3,000 people in the U.S. and the United Kingdom were shown logos

Tis the season to set yourself apart! Year-end sales are a crucial part of many small businesses, and this year, the National Retail Federation predicts November and December sales will increase around 4% (for a national total of between $727 and $730 billion!). With this natural uptick, year-end festivities offer a great opportunity to add

Sujan Patel likes to do things unconventionally. Patel founded Single Grain, a California based digital marketing company, in 2005. With a background in SEO marketing, Patel gave himself a one-year window to gain as many clients as possible. Though he describes himself as motivated and driven, Patel says a tendency toward laziness was a key

“The most dangerous kind of waste is the waste we do not recognize.”  – Shigeo Shingo When you think of “running lean,” what comes to mind? For many entrepreneurs, running lean means producing great results on a shoestring budget. Traditionally, being “lean” has meant doing more with less. Lean business models are all the rage,

“Someone is sitting in the shade today because someone planted a tree a long time ago.” (Warren Buffet) Dr. Julie Silver is a giant among medical practitioners. As an assistant professor at Harvard Medical School, Silver has published several award-winning books and is the Chief Editor of Books at Harvard Health Publications, the consumer health

Feeling blue? Maybe it’s the color of the room you’re sitting in. Color psychology is something that has fascinated people for decades. Artists and interior designers have long believed that colors can dramatically affect moods and emotions, and color marketing has become a hot topic in marketing, art, design, and print. As Pablo Picasso once

For more than a decade, Dr. Daniel Simons and his colleagues studied a form of invisibility known as inattentional blindness. In the best-known demonstration, Simons showed a video and asked people to count how many times basketball players in white shirts passed a ball. After 30 seconds, a woman in a gorilla suit sauntered into

Airbnb is one of the most iconic names for startup success in our generation, quickly becoming one of the world’s fastest-growing companies with over 80 million reservations booked per year through their service. A considerable part of Airbnb’s marketing strategy includes its responsiveness to both customers and hosts. The company regularly surveys hosts and guests