Test Your Brand Messages to Maximize Impact

Donald Miller is an author, speaker, and CEO of StoryBrand, a company that helps businesses clarify their message. StoryBrand helps hundreds of brands to eliminate confusion, connect with customers, and grow sales. Miller says many brands struggle to break through because they don’t test their brand messages before sharing: "We have a mantra at StoryBrand:

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Savvy Tips for the Best Stock Photo Selection

Image is everything. Statistically speaking, compelling images average 94 percent more views, are three times more likely to be shared online, and significantly increase your likelihood of capturing new leads. Professional photos are a fantastic way to boost the impact of your brochure, booklet, or mailing. But if you’re planning to use a stock image,

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How to Keep Your Business Focused Through the Subtle Danger of Mission Drift

Life is full of good opportunities. Good books to read, good events to attend, good projects to pioneer. But good things can knock us off track in pursuing the very best. What does “the best” look like in your leadership? It means doing what you are uniquely called to do in the style that is

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Increase Conversions with Great Closing Techniques

The most expensive deal in baseball history was finalized this February in a casino. The Phillies pursued outfielder Bryce Harper for months, introducing him to some of Philadelphia’s finest, sweet talking him in the high-backed gold leather booths of the ARIA resort in Las Vegas, and ultimately offering him the most expensive deal in baseball

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