If you could harness the most accessible, inexpensive form of marketing for your business, would you want it? Everyone has it, but it’s easy to overlook. The most authentic sales tool is one that’s always with you: yourself. You are the face of your business. Marketing doesn’t sell, people sell! You are the vessel that […]

Cassell’s Hamburgers is something of a Cinderella story. Founder Al Cassell launched the iconic lunch counter in Los Angeles in 1948. Famous for grinding beef daily, Al’s passion for great burgers and homemade mayonnaise lived for years. But by 2012, struggling owners decided to sell off Cassell’s rights, recipes, and equipment. It seems there was

In today’s visually-oriented market, brand persona is everything. Strong, simple visuals go a long way toward giving you a rock-solid image to stand tall above competitors and to capture customer attention. While companies work hard to shape outbound marketing, they can easily overlook options for the packaging and presentation of their products. Even simple tweaks

Even the most brilliant creators need new fuel from time to time. If you’re feeling stifled or uninspired (or you just want to have fun!) consider some of these creative “sparks” from designer Jim Krause to ignite fresh perspective in your monthly routine. Exercise: Make a puddle of ink. Blow the ink around using a

T-Mobile touts itself as “America’s Fastest Unlimited Network.” In a fiercely competitive market, T-Mobile knows one of its most crucial responsibilities is to bring pleasurable customer support to the millions who call their helpline each month. While traditionally its call service center resembled a factory floor (cubicles brimming with reps donning headsets), T-Mobile has dedicated

Johnny Oleksinski of the New York Post has a bone to pick with millennials and their bad manners. Consider one technology-related example: “Last week I watched in horror as a 20-something girl carefully snapped a photo of a basket of onions,” said Oleksinski. “But we weren’t at a serene farm or the Marché d’Aligre in

Each January, people set New Year’s resolutions, embrace a visionary attitude for the year, or dream about possibilities for the future. Some people thrive due to this natural “reset,” but others ignore it altogether. And some people just feel stuck. They wrestle with questions like these:    “I’d like to write a book, but where

How do you grab a lifeline on “Who Wants to Be a Millionaire?” You ask the audience! While experts tend to get a trivia question right two-thirds of the time, the audience gets that answer right 91 percent of the time. Why? Because individually we are limited, but collectively we are genius. In today’s global

Want to grab attention for your event, promotion, or group? Flyers are a low-cost form of mass communication that can be personally delivered, distributed through mail, posted in public places, or sent via e-mail. Flyers are fun to create and provide a great place to experiment with unusual images or layouts. As you explore the

Stephen Cannon became president and CEO of Mercedes-Benz in 2012. Though he was convinced about the quality of his cars, he recognized the success of his brand was rooted in the kindness of his people. Cannon understood that the company, the true essence of Mercedes-Benz, was embodied by the people who sold and serviced the