Looking to target prospects with confident, eye-catching designs? Consider a self-mailer that you send through the U.S. Postal Service’s EDDM (Every Door Direct Mail) program. This cost-effective marketing solution helps you target individual zip codes or carrier routes for a significantly reduced cost. What is a Self-Mailer? A self-mailer is something that can be mailed […]

A farmer had a litter of puppies for sale. As he was driving the last nail into his advertising yard sign, he felt a tug at his overalls. “Mister,” said a boy at his feet, “I want to buy a puppy.” "Well," said the farmer, "These puppies come from fine parents and cost lots of

In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and his friend Ilia Papas wanted to create a business and were intrigued by food. "We both loved food," Salzberg said. "We liked trying new ingredients, new recipes, new techniques, but we found it really inaccessible to cook at home.

The holiday season is upon us yet again, which can be either a good or a bad thing depending on your perspective. On the one hand, it’s a great opportunity to reconnect with all of those friends, family members, and other loved ones that you may not have had as much time with as you

Print marketing is compelling, memorable, and engaging. As people touch, hold, and even smell paper, they respond in a profoundly personal way. While digital communication is booming, this has only enhanced the unique voice that print brings for any business. Millennials and Gen Z are very difficult crowds to reach digitally, with 63 percent using

Tis the season to be gifting! What is a gift? A gift is not comprised merely of what is given, but of the thoughtfulness or care that is behind it. A gift is appreciation on wheels. December is a great time to show your appreciation. Whether it’s seasonal incentives, end of the year bonuses, or

Social media is an increasingly dominant medium for modern communication. According to facts from the Pew Research Center and the Hootsuite Social Media Barometer Report 2018: There are now 3.196 billion people using social media (up 13% from last year) 11 new people start using social media each second, which is about one million people

Coca-Cola is a brand built on scenes of enjoying life together. Coke has worked tirelessly to promote not only its product, but the message behind it: that sharing, or gathering family and friends together, brings happiness. “Enjoying a coke” is the message in every ad, every culture, and every medium Coke communicates through. The company’s

"The maxim ‘Nothing avails but perfection’ may be spelt shorter: ‘Paralysis.’" (Winston Churchill) Have you ever wondered how lion tamers keep wild cats nearly three times their size at bay? While methods have evolved over the years, traditionally lions were subdued by three tools: a whip, a stool, and a handful of tasty snacks. While

Did you know that humans are the only primates with eyes that contain a white sclera around the dark iris and the pupil? Consequently, unlike our animal counterparts, we have the ability and tendency to follow each other’s eye gaze, to pinpoint precisely what someone is focusing on, and even to read into the emotion