In the 1950s, a young boy named John was enthralled by every chance to visit his best friend. This family owned a soda pop bottling plant, which sparked a lifelong love for exotic flavors in John Nese. Years later, Nese brought soda to his family’s Italian grocery store in Los Angeles, known today for its […]

Ramona Smith, a 31-year-old Houston teacher, has faced many challenges, including coaxing her son through cancer and struggling through a divorce. But Smith believes life is about more than what knocks you down, it’s about the lifelines people offer to help you back up. One of Smith’s lifelines was the mentorship she found in Toastmasters, a non-profit

In a digitally saturated generation, today’s marketer’s need great stories and striking, memorable images. Regardless of your business or your market niche, powerful visuals can make all the difference! Consider these statistics: Articles with relevant images average 94 percent more views than text alone and a press release with photos increases online views by 15

Replace Chaos with Focus Lost productivity costs companies millions each year. While it is hard to quantify exactly how much is lost, certainly distraction alone prevents daily peak performance. Besides hunger, sleepiness, bodily functions, and simple brain fatigue, productivity research shows that 48% of employees waste time surfing the web (including Facebook, Twitter, and YouTube),

Karen Weber-Mendham was a part-time librarian and mother of three when she turned her family’s propensity for garlic cheesy bread into a cool million. This northern Wisconsin family often ordered cheesy bread while waiting on pizza. Weber-Mendham said the kids’ appetizer passion was so strong “they would arm-wrestle each other for a piece!”   Cheesy fever

Flavors have tangible effects on your body and your mood. When you eat spicy food, your heart rate increases or your face may sweat. When you taste your favorite ice cream, reality seems to fade to slow motion as you prolong each morsel of delight. Is food really that powerful, or is there something more

Unmistakable Ambiance As viewers enter the Richard Mille watch boutique in Paris, their senses are inundated with beauty. Large glass panels are etched with details of the emblematic RM tourbillon, giving viewers the sensation that they might be entering the heart of the watch itself. Extreme elegance buoys buyers through the store, with black leather

Connor’s Collision Center of Richmond, Virginia, was looking for a way to build a charitable culture in their business, so they launched the “Recycled Rides” program and began donating rehabbed vehicles to individuals nominated by the community. In part 1 of this series, we explored the story of one changed life (Georgette Carter) and the

The winter of 2013 was a hard one for Georgette Carter. As a single mom raising two young boys while she cared for a father with dementia, money was very tight. Then, she totaled her car and found her resources – and her hope – were nearly gone. That is, until a 1996 blue Ford

Providing your customers with a small memento of your business is one of the best ways to keep your brand top-of-mind. However, many business owners struggle with ideas about what they can use as gifts that are cost-effective, memorable, and useful to their clients. There are plenty of options on the market today in terms