Grow Productivity Through Purposeful Leadership

Replace Chaos with Focus Lost productivity costs companies millions each year. While it is hard to quantify exactly how much is lost, certainly distraction alone prevents daily peak performance. Besides hunger, sleepiness, bodily functions, and simple brain fatigue, productivity research shows that 48% of employees waste time surfing the web (including Facebook, Twitter, and YouTube), […]

Grow Productivity Through Purposeful Leadership Read More »

Start Mouth-Watering Conversations Through Word-of-Mouth Marketing

Karen Weber-Mendham was a part-time librarian and mother of three when she turned her family’s propensity for garlic cheesy bread into a cool million. This northern Wisconsin family often ordered cheesy bread while waiting on pizza. Weber-Mendham said the kids’ appetizer passion was so strong “they would arm-wrestle each other for a piece!”   Cheesy fever

Start Mouth-Watering Conversations Through Word-of-Mouth Marketing Read More »

The Power of Store Ambiance and Sensory Cues

Unmistakable Ambiance As viewers enter the Richard Mille watch boutique in Paris, their senses are inundated with beauty. Large glass panels are etched with details of the emblematic RM tourbillon, giving viewers the sensation that they might be entering the heart of the watch itself. Extreme elegance buoys buyers through the store, with black leather

The Power of Store Ambiance and Sensory Cues Read More »

Keys for Change: Small Businesses Making a Big Impact (Part 2)

Connor’s Collision Center of Richmond, Virginia, was looking for a way to build a charitable culture in their business, so they launched the “Recycled Rides” program and began donating rehabbed vehicles to individuals nominated by the community. In part 1 of this series, we explored the story of one changed life (Georgette Carter) and the

Keys for Change: Small Businesses Making a Big Impact (Part 2) Read More »

Scroll to Top