Easy on the Eye Humans are creative beings, and one of our favorite ways to express ourselves is through words. Words can bring sweetness to the soul, arouse dormant hunger, or give voice to beauty in the world. That’s why names are such serious business. How much thought do we give to naming a pet? […]

One of the best ways that brands can engage their customers is by making people feel valued and unique. Brands that are able to provide their customers with this feeling of connection are going to be one step closer to creating true advocates for their brand. Perhaps one of the best ways that modern organizations

The 1960s gave us many iconic classic cars, but perhaps none is more legendary than the Aston Martin driven by James Bond (Sean Connery) in the 1964 film, Goldfinger. A long list of tricks made it one of the most beloved movie cars of all time: machine guns, an ejector seat, smoke screens, and a

Sometimes life is like a treadmill. Occasionally you’re on a calm jog and the belt speed never outpaces your strides. Sometimes, you push yourself to the limit but find the challenge ideal. But in certain seasons, the treadmill is moving too fast to handle. You long to step back from the grind, but this seems

One of the keys to a successful business — and a fulfilled life in general — is to not only have a plan but to also have forward momentum pushing you in the direction you want to go. Many times, the problem in moving forward isn’t the goal but the struggle to generate the drive

Pablo Picasso created paintings the world has marveled at for decades. Looking with awe at these masterpiece creations, it would be perfectly logical to imagine that the distinctive brush strokes were made by someone with a natural gift — a gift not achievable by most. Although Picasso’s talent is undeniable and his style unmistakable, that

Most business owners and company executives use the terms “customers” and “clients” interchangeably without fully realizing that there is a meaningful difference between the two. Understanding the distinction and setting your plans accordingly can help you build and grow a more profitable business. Let’s start with the definition of each term according to the dictionary.

We all want to increase sales and grow our businesses. We also know that hiring and grooming a sales superstar is one surefire way of achieving those goals. Unfortunately, finding and retaining a sales superstar is a difficult task. Until you find the secret to make that a reality, here’s an alternate path to consider

While the economy seems to be slowly recovering, it’s far from smooth sailing, and many businesses are still struggling to find firm footing. Even so, you don’t have to look hard to find businesses that are thriving. What’s the secret behind these companies that the struggling ones haven’t found? It may be tempting to think

Every industry and every business tends to have at least a few competitors who know only one way to compete: unreasonably low pricing. These businesses undercut pricing so much that few make any profits. Unfortunately, as they go down the tubes toward oblivion, they often drag a few good companies with them. Everyone knows that