There’s a radio station you may have never heard of, but it’s one you need to tune into each and every day if you really want to grow your business. It’s called WIIFM, and it stands for “What’s In It For Me.” Yes, this is a fictional radio station, and yes, it’s a bit cheeky, […]

Marketing is about telling your story. Sales is about having conversations. From the point of view of marketing, every single business is unique. No two are exactly alike. The mistake occurs when everyone in the industry looks at what others are doing and copies it. The story is no longer unique. To sell more and

Even though Facebook has more than one billion active monthly users, many businesses still aren’t using it to its full potential. Here are a few easy ways to use Facebook to increase exposure, communicate with customers, and grow your business: Offer Facebook fan-only specials that are promoted to fans who currently “like” your page. Encourage

A successful business follows one core marketing concept: “Find a need and fulfill it.” However, there may be many players offering similar services and products in your field. This is where having a competitive advantage can lead you to the top. To be in the top 10% of your field, you need more than just

One of the most effective ways to keep a competitive edge is to think like a prospective customer and compare your business frequently to your competition. What does your competitor offer that your business does not? While it’s helpful to stay informed of what your competition is doing, you should avoid copying their ideas. Rather,

As more businesses and marketers have turned to email marketing, it is fair to wonder if direct mail marketing still works as effectively as it once did. Email marketing is a good way to stay in touch with customers and prospects. Just like social media marketing, it has its place in the marketing mix. However,

If the economic doldrums still have you down, take action with these quick, simple, yet very effective “kick in the pants” steps for a fast turnaround. It’s no secret that you must have a process for continually bringing qualified leads into your sales funnel. This is the lifeblood of your business. Some things are out

Customers have more choices than ever in today’s competitive business world. That’s why it’s so important to do everything possible to stand apart from the competition. One great way to gain a competitive edge is to increase your credibility. Here are a few tips to help you establish and enhance credibility with your prospects and

We’ve all been there… You’re at a Chamber of Commerce networking meeting or a neighborhood party and meet a new person. Relatively quickly the conversation turns to what you do for a living. You respond, “I’m a (fill in your profession here).” Your new friend tries really hard to express interest and not have their

Are you in control of your life, or does it feel like life is tossing you around like a boat in a storm? Only one person in a hundred may look ahead, picture in their mind what they want, and set a plan to work toward their goals. The other ninety-nine may think about what