While the quality of your products and services is ultimately measured by customer satisfaction, here are a few tips on how to convey quality in everything your business does: Provide a no-hassle satisfaction guarantee…and stand behind it. Offer a longer or more inclusive warranty than your competition does. This will show customers how committed you […]

With the constant drumbeat of articles and posts discussing how the Internet has affected so many aspects of businesses large and small, it’s been hard to argue any other points of view and make a real dent in the conversation. However, it’s important to look objectively at all sides in order to come to the

One of the most cost effective ways to grow your business is by letting your customers do the selling for you via referrals. Here are a few tips on how to grow your business through customer referrals: Create a customer referral program. For example, provide custom printed referral cards that provide an exclusive discount to

For many businesses, the weather may heat up, but sales cool off in the summer. While summer may be a few months away, it’s never too early to start thinking about a summer marketing plan. Here are a few creative ways to stay on the minds of your customers this summer: Plan a customer appreciation

NBA legend Michael Jordan once said, “Talent wins games, but teamwork and intelligence win championships.” This quote is true in all types of organizations. Talent is undoubtedly important, but depending on the type of career, teamwork can be far more valuable to a company’s long-term success. A group of the most highly talented individuals who

Marketing a product that customers can see, touch, and try before they buy is challenging enough. So how can you market something customers can’t see or feel? How do you turn an intangible idea into something that will connect with people in a hands-on, real-world way? That is often the challenge involved with marketing a

A toll-free number is no longer the standard way for customers to contact you. Customers are bombarded with choices in today’s technology-focused world. If your business doesn’t offer a method of communication that suits your customers’ preferences, they may find another company that does. Here are 10 tips to make it easy for ALL of

I’d like to share a story with you that I heard recently. It may be familiar to you, but I think it bears repeating… Each morning, a servant would carry water to his master’s house from a nearby stream using two large clay pots, hung on opposite ends of a long pole. One of the

If you’re feeling overwhelmed by various forms of electronic communication, you’re not alone. There’s something to be said for traditional forms of contact, whether the warmth of a handshake or the crunch of a newspaper. In our attempt to feed our information-hungry prospects and customers, we run the risk of creating a system overload. If

Perfect pitch is a musical term for the ability to recognize any note on the scale just by hearing it — or to sing any note on the scale without a point of reference. Experts say only one in 10,000 people have this ability, though others may possess elements of the skill. In sales, we