Everybody loves a good story, and your prospects are no exception. That’s why case studies are so effective. Unlike marketing pieces that focus solely on product features and benefits, case studies present true stories with relatable characters and real-world challenges. A well-produced case study reads like a feature story in a business magazine. It paints […]

While it’s hard to think of customer complaints as a good thing, most of them are actually great problem-solving tools for your business. Valid complaints expose problems that cost your business time and money. With that in mind, here are a few ways to deal with and learn from customer complaints: Offer several convenient ways

If prospects and customers make the effort to visit your website, the last thing you want them to do is experience a frustrating dead-end “404 error” message that discourages them from continuing. These messages commonly occur when a page has been renamed, removed, or moved from its previous location. Instead of losing potential business over

Mahatma Gandhi once said, “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not

While the quality of your products and services is ultimately measured by customer satisfaction, here are a few tips on how to convey quality in everything your business does: Provide a no-hassle satisfaction guarantee…and stand behind it. Offer a longer or more inclusive warranty than your competition does. This will show customers how committed you

With the constant drumbeat of articles and posts discussing how the Internet has affected so many aspects of businesses large and small, it’s been hard to argue any other points of view and make a real dent in the conversation. However, it’s important to look objectively at all sides in order to come to the

One of the most cost effective ways to grow your business is by letting your customers do the selling for you via referrals. Here are a few tips on how to grow your business through customer referrals: Create a customer referral program. For example, provide custom printed referral cards that provide an exclusive discount to

For many businesses, the weather may heat up, but sales cool off in the summer. While summer may be a few months away, it’s never too early to start thinking about a summer marketing plan. Here are a few creative ways to stay on the minds of your customers this summer: Plan a customer appreciation

NBA legend Michael Jordan once said, “Talent wins games, but teamwork and intelligence win championships.” This quote is true in all types of organizations. Talent is undoubtedly important, but depending on the type of career, teamwork can be far more valuable to a company’s long-term success. A group of the most highly talented individuals who

Marketing a product that customers can see, touch, and try before they buy is challenging enough. So how can you market something customers can’t see or feel? How do you turn an intangible idea into something that will connect with people in a hands-on, real-world way? That is often the challenge involved with marketing a