Art and Graphics

Print is a powerful marketing tool. People trust print more. In fact, 82% of consumers say they trust print ads more than digital ones. This is one reason why print helps generate loyal customers. Print is also more likely to be noticed and has a higher response rate, growing your client base. Although print is […]

What’s little, powerful, and packs a real punch? A postcard from you! Postcards are often overlooked as a great way to market, but they effectively get your message out. People are forced to read your message even before thinking of throwing it away. It’s right there, in the pile of envelopes, shining through with full

We all work in customer service to some extent…it just depends on who the customer is. If you’re in an office, it’s your boss who is the customer. If you’re in retail, it’s the shopper who is the customer. And the list continues. So, it bears repeating that customer service is important. Sometimes we lose

When asking employees what makes a meeting worth attending, 62% said “clear,” “specific,” “defined,” and “concrete” information should be given. This may sound like basic information, but many bosses hold meetings that are contrary to these terms. So how can you ensure you’re not making this mistake? Here are 10 tips to keep your meetings

Time management is something we all strive to improve. When you think you have it down to a science, a big project comes along and stretches us. But we all know that time management is the key to being successful. These tips will help you re-evaluate your time management skills in case you have been

Trade shows can be tricky. They can cause a lot of anxiety when you are preparing for the unknown. Luckily, there are some steps you can take to ensure you are successful. Here are a few to add to your to-do list. Start early. It should go without saying, but sometimes we procrastinate starting to

Public relations help your company look good in the eyes of the public and create more sales. PR can be a powerful marketing tool because it is regarded more highly by consumers, given that it is a third party advertising your business. Even better, it can sometimes be possible to use unpaid tools, such as

Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller, “Branding is endowing products and services with the power of a brand.” It helps put your business above the competition by giving customers an idea to attach themselves to. It

The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life. Business hasn’t been excluded from that effect. That’s why it’s more important now to reintroduce your products and services to clients and remind them that you exist, you can

TikTok is a fast-growing social media platform that your business can incorporate into its marketing strategy. TikTok is an optimal marketing platform because it has a large, highly invested user base. For example: In 2018, 5% of global internet users had TikTok. In 2020, that number grew to 18%. That number is projected to grow