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How to Use a Clear Call to Action to Convert Customers

"The maxim ‘Nothing avails but perfection’ may be spelt shorter: ‘Paralysis.’" (Winston Churchill) Have you ever wondered how lion tamers keep wild cats nearly three times their size at bay? While methods have evolved over the years, traditionally lions were subdued by three tools: a whip, a stool, and a handful of tasty snacks. While

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How to Use Your Competition for Strategic Expansion

In 2006, Aviva Weiss was struggling to help her daughter cope with a sensory-processing disorder. As an occupational therapist who worked with children on the autism spectrum, Weiss knew how overwhelming life could be for families like hers. When she ordered her daughter a weighted vest (an item that helps overstimulated children stay focused), she

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The Ideal Length for Tweets, Facebook Posts, and More

You’ve taken the time to collect your thoughts. You’ve carefully outlined your ideas, your theme, and the overall tone you’d like to communicate. Wouldn’t it be nice if people actually read it? Better make it quick! Generation Z, born after 1996, is already emerging from the shadow of millennials. Making up a quarter of the

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Small Businesses Have a Big Reach

A tiny, Ohio-based Vita-Mix corporation has been grinding and blending for 70 years. Known for its high-powered, durable blending machines, “Vita-Mix” was coined with an emphasis on “vita,” meaning “life.” The company was born in 1921 when founder William Barnard, after helping a friend through a significant illness, realized the tremendous impact whole-food nutrition had

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Grow Your Business Through Successful Staffing

Todd Fishman and Hunter Brooks were childhood friends who attended the University of Washington before heading to corporate Manhattan for several years. The friends reconnected in New York, bonding over their love of great salad. Yes, young men eating salad. Salads are so trendy that in Manhattan the lines for gourmet salad bars stretch around

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