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Marketing Glossary: 10 Key Terms Every Small Business Owner Needs to Know

If you’re new to print marketing (or marketing in general) for your small business, it is easy to get confused by all the industry-specific jargon. But fear not. We’re here to provide clarity and guidance! Regardless of the print media you choose, be it postcards, brochures, or posters, implementing effective marketing strategies is essential for […]

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The Evolution of the Business Card: What You Need to Know

The business card has come a long way since its inception centuries ago. It has become an essential part of every company’s identity. But what is its origin, and why is it relevant in business today? Where Did Business Cards Come From? In the 15th century, China introduced "visiting cards." Essentially, people carried small cards

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9 Genius Ideas for Driving Traffic to Your Blog with Print

Direct mail remains the medium that gives you direct and reliable access to nearly everyone in your target market. Direct mail marketing is often part of a bigger picture and longer sales cycle. It’s the most effective way of reaching people in the comfort of their homes and offices, allowing them to pass along the

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Using QR Codes in Print Marketing: Engage Your Audience and Measure Results

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers’ attention. Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR

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Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies

In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers. According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers. Along the same lines, it has been estimated that about 95% of

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9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards

When it comes to marketing, print is still relevant. And a well-designed postcard is a great tool to have in your marketing toolkit. "In today’s digital era, physical printed branding materials are often overlooked…However, print media could be the most powerful branding tool that companies are missing." Before jumping into this fun little project, let’s

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8 Ways to Excel at Customer Service Using Print

Print products play a vital role in creating an excellent customer service experience. Whether printed brochures, business cards, or promotional items, print can make a lasting impression on customers, helping businesses stand out from the competition and build long-lasting relationships. Printed materials do more than impart knowledge; they can also improve the customer’s experience with

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How to Make Your Banners Look Like a Million Bucks

Are you attending a trade show or job fair and need your banner to make an impact? Banners are an incredibly popular marketing tool due to their instant message delivery, cost efficiency, simplicity in assembly/dismantling, and durability. Ensure the maximum number of people sees your banner by designing one that looks like a million bucks.

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The Local Advantage: 8 Reasons Getting Your Print Needs Locally Helps You Win Every Time

When you think of printing your projects, going with an online company might seem easy and quick. However, there are numerous benefits to choosing a local print shop for all of your printing needs! Not only can going local provide personalized service and high-quality work, but you also get the satisfaction of supporting a business

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