Data Mail, Inc.

James Clear’s widely successful book Atomic Habits breaks down habits into four parts: the cue, craving, response, and reward. This method shows readers how they can also form habits. Luckily, Clear’s formula can be applied to business. 4 Habits That Will Improve Your Business The Cue When developing a habit, Clear suggests making the cue

Want to know your biggest asset? Engaged customers. The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer engagement cross-sell by 22%, drive up-sell revenues from 13% to 51%, and increase order sizes by as much as 80%. Tailor Engagement Strategies for

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.” ~ Sam Walton (Founder of Walmart and Sam’s Club) They say every business has three types of customers. There are price-conscious people – clients who will leave if

In a world besieged by digital noise, there is something refreshing about collecting your mail. Tangible and memorable, print media leave an emotional footprint in the psyche. Like a waft of perfume from a love letter, the experience of receiving and opening mail is one of life’s simple pleasures. Want to increase the impact of

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy Though few people like it, change never stops. Success in life requires the ability to adapt. As one Chinese proverb quips, “the wise adapt themselves to circumstances, as water

Marketing content is a useful tool for any business trying to generate more traffic to their doorstep, either digitally or in person. Whether your content is provided through a direct mailer or digitally, the right information catches people’s attention and attracts them to want to find out more. And that generates valuable activity that causes

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them. 1. Business Cards Yes, those traditional business cards are still winners.

If you’re looking for a way to boost the results of your print marketing, integrate your next campaign expand your reach with Instagram! Instagram is a cost-effective marketing tool that houses many resources to help your business grow. As the second most accessed network behind Facebook, with 1 billion monthly active users, Instagram boasts highly

Networking is an invaluable, inexpensive, and effective tool for building your business. Despite the digital age, people prefer doing business with companies they know and trust. Networking provides potential clients the connection and trust they need to later make a purchase. According to Oxford Economics USA, 80% of professionals find networking essential to their career