The new year is the perfect time to make resolutions and lay out goals for your year ahead. Personal resolutions can help you improve your life or pursue new hobbies, and in the same way, making resolutions for your professional life can motivate you to try new things in the year ahead. 4 Ideas for […]

Print projects are crucial for businesses and organizations, whether for marketing, packaging, or brochures. A critical aspect of every print project is selecting the right paper. The type and quality of paper you choose can greatly impact your printed materials and their results. But with so many available options, how do you know which paper

Like direct mail marketing, email marketing involves sending out marketing information to targeted demographics. Are you wondering which method suits your advertising needs best? Both methods offer a significant return on investment (ROI), but those using direct mail through the U.S. Post Office have deemed direct mail extremely effective. A survey by the Association of

Logos- they’re instantly recognizable, eye-catching, and memorable. In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company. In recent years, businesses have been more eager than ever to refresh their logo designs or

When it comes to increasing success and customer recognition for your business, it pays off to focus on the details. Don’t underestimate the strength of the little things in your company- like business cards! From boosting customer loyalty to adding a personal touch to packaging, read on to discover five creative ways to use business

If you’re new to print marketing (or marketing in general) for your small business, it is easy to get confused by all the industry-specific jargon. But fear not. We’re here to provide clarity and guidance! Regardless of the print media you choose, be it postcards, brochures, or posters, implementing effective marketing strategies is essential for

The business card has come a long way since its inception centuries ago. It has become an essential part of every company’s identity. But what is its origin, and why is it relevant in business today? Where Did Business Cards Come From? In the 15th century, China introduced "visiting cards." Essentially, people carried small cards

Direct mail remains the medium that gives you direct and reliable access to nearly everyone in your target market. Direct mail marketing is often part of a bigger picture and longer sales cycle. It’s the most effective way of reaching people in the comfort of their homes and offices, allowing them to pass along the

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers’ attention. Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR

You need to build loyalty and trust with your clients when bringing in business. This will keep them coming back. Doing so isn’t hard, especially when you use direct mail. When people get mail, they are more likely to find it a secure way to receive information. 54% of consumers worried less about direct mail