From traditional layouts with landscape orientation to trendy textured stock, business cards are as unique as your company. But, ensuring that every element of your professional business card is high-quality, current, and memorable is essential. While these small cards might seem simple at first glance, their design and content require careful consideration to communicate your […]

59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency. Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital channels is essential.

With so much emphasis on online advertising and social media, it’s easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? While tracking the effectiveness of physical marketing materials may seem complicated, a few key metrics can help you evaluate

The new year is the perfect time to make resolutions and lay out goals for your year ahead. Personal resolutions can help you improve your life or pursue new hobbies, and in the same way, making resolutions for your professional life can motivate you to try new things in the year ahead. 4 Ideas for

Print projects are crucial for businesses and organizations, whether for marketing, packaging, or brochures. A critical aspect of every print project is selecting the right paper. The type and quality of paper you choose can greatly impact your printed materials and their results. But with so many available options, how do you know which paper

Like direct mail marketing, email marketing involves sending out marketing information to targeted demographics. Are you wondering which method suits your advertising needs best? Both methods offer a significant return on investment (ROI), but those using direct mail through the U.S. Post Office have deemed direct mail extremely effective. A survey by the Association of

Logos- they’re instantly recognizable, eye-catching, and memorable. In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company. In recent years, businesses have been more eager than ever to refresh their logo designs or

When it comes to increasing success and customer recognition for your business, it pays off to focus on the details. Don’t underestimate the strength of the little things in your company- like business cards! From boosting customer loyalty to adding a personal touch to packaging, read on to discover five creative ways to use business

If you’re new to print marketing (or marketing in general) for your small business, it is easy to get confused by all the industry-specific jargon. But fear not. We’re here to provide clarity and guidance! Regardless of the print media you choose, be it postcards, brochures, or posters, implementing effective marketing strategies is essential for

The business card has come a long way since its inception centuries ago. It has become an essential part of every company’s identity. But what is its origin, and why is it relevant in business today? Where Did Business Cards Come From? In the 15th century, China introduced "visiting cards." Essentially, people carried small cards