Coca-Cola is a brand built on scenes of enjoying life together. Coke has worked tirelessly to promote not only its product, but the message behind it: that sharing, or gathering family and friends together, brings happiness. “Enjoying a coke” is the message in every ad, every culture, and every medium Coke communicates through. The company’s […]

"The maxim ‘Nothing avails but perfection’ may be spelt shorter: ‘Paralysis.’" (Winston Churchill) Have you ever wondered how lion tamers keep wild cats nearly three times their size at bay? While methods have evolved over the years, traditionally lions were subdued by three tools: a whip, a stool, and a handful of tasty snacks. While

Did you know that humans are the only primates with eyes that contain a white sclera around the dark iris and the pupil? Consequently, unlike our animal counterparts, we have the ability and tendency to follow each other’s eye gaze, to pinpoint precisely what someone is focusing on, and even to read into the emotion

In 2006, Aviva Weiss was struggling to help her daughter cope with a sensory-processing disorder. As an occupational therapist who worked with children on the autism spectrum, Weiss knew how overwhelming life could be for families like hers. When she ordered her daughter a weighted vest (an item that helps overstimulated children stay focused), she

You’ve taken the time to collect your thoughts. You’ve carefully outlined your ideas, your theme, and the overall tone you’d like to communicate. Wouldn’t it be nice if people actually read it? Better make it quick! Generation Z, born after 1996, is already emerging from the shadow of millennials. Making up a quarter of the

Ever rushed out the door only to trip on your shoes in the entryway? Or made a hasty stop at the intersection and found yourself in a costly fender bender? Accidents happen when we hurry, and that’s true in both life and work. In project management, sometimes we fail to allow adequate time for extra

A tiny, Ohio-based Vita-Mix corporation has been grinding and blending for 70 years. Known for its high-powered, durable blending machines, “Vita-Mix” was coined with an emphasis on “vita,” meaning “life.” The company was born in 1921 when founder William Barnard, after helping a friend through a significant illness, realized the tremendous impact whole-food nutrition had

Todd Fishman and Hunter Brooks were childhood friends who attended the University of Washington before heading to corporate Manhattan for several years. The friends reconnected in New York, bonding over their love of great salad. Yes, young men eating salad. Salads are so trendy that in Manhattan the lines for gourmet salad bars stretch around

Branded products are everywhere: featured in movies, professional sports, and even on your favorite jacket or thumb drive. These products bring pleasure and familiarity while sending a message of brand support to friends and casual observers. And these ideas carry substantial weight. Another Washington First The first known example of distributing promotional products was in

Researchers estimate that in 1984 a person saw an average of 2,000 ads per day. By 2014, they saw about 5,000. With the explosion in spam and social media ads, that number increases daily. But consumers are fed up with in-your-face advertising that seems disruptive or manipulative. Instead, they’re attracted to authenticity and friendliness in