Print marketing is compelling, memorable, and engaging. As people touch, hold, and even smell paper, they respond in a profoundly personal way. While digital communication is booming, this has only enhanced the unique voice that print brings for any business. Millennials and Gen Z are very difficult crowds to reach digitally, with 63 percent using […]

Tis the season to be gifting! What is a gift? A gift is not comprised merely of what is given, but of the thoughtfulness or care that is behind it. A gift is appreciation on wheels. December is a great time to show your appreciation. Whether it’s seasonal incentives, end of the year bonuses, or

Social media is an increasingly dominant medium for modern communication. According to facts from the Pew Research Center and the Hootsuite Social Media Barometer Report 2018: There are now 3.196 billion people using social media (up 13% from last year) 11 new people start using social media each second, which is about one million people

Coca-Cola is a brand built on scenes of enjoying life together. Coke has worked tirelessly to promote not only its product, but the message behind it: that sharing, or gathering family and friends together, brings happiness. “Enjoying a coke” is the message in every ad, every culture, and every medium Coke communicates through. The company’s

"The maxim ‘Nothing avails but perfection’ may be spelt shorter: ‘Paralysis.’" (Winston Churchill) Have you ever wondered how lion tamers keep wild cats nearly three times their size at bay? While methods have evolved over the years, traditionally lions were subdued by three tools: a whip, a stool, and a handful of tasty snacks. While

Did you know that humans are the only primates with eyes that contain a white sclera around the dark iris and the pupil? Consequently, unlike our animal counterparts, we have the ability and tendency to follow each other’s eye gaze, to pinpoint precisely what someone is focusing on, and even to read into the emotion

In 2006, Aviva Weiss was struggling to help her daughter cope with a sensory-processing disorder. As an occupational therapist who worked with children on the autism spectrum, Weiss knew how overwhelming life could be for families like hers. When she ordered her daughter a weighted vest (an item that helps overstimulated children stay focused), she

You’ve taken the time to collect your thoughts. You’ve carefully outlined your ideas, your theme, and the overall tone you’d like to communicate. Wouldn’t it be nice if people actually read it? Better make it quick! Generation Z, born after 1996, is already emerging from the shadow of millennials. Making up a quarter of the

Ever rushed out the door only to trip on your shoes in the entryway? Or made a hasty stop at the intersection and found yourself in a costly fender bender? Accidents happen when we hurry, and that’s true in both life and work. In project management, sometimes we fail to allow adequate time for extra

A tiny, Ohio-based Vita-Mix corporation has been grinding and blending for 70 years. Known for its high-powered, durable blending machines, “Vita-Mix” was coined with an emphasis on “vita,” meaning “life.” The company was born in 1921 when founder William Barnard, after helping a friend through a significant illness, realized the tremendous impact whole-food nutrition had