Trade shows are a proven way to showcase your company’s products and services, but it can be challenging to stand apart in what can seem like a never-ending sea of booths. Here are a few tips to ensure your company gets noticed before, during, and after the event: Send teaser pre-show mailers that encourage prospects […]

Flyers are a very flexible, cost-effective, and efficient way to spread the word about your company, promote or introduce your products, announce special price promotions and events, or simply educate your audience. Here are a few ways to increase sales by maximizing the use of marketing flyers: Add a flyer to every mailing that leaves

One of the biggest marketing mistakes many businesses make is failing to educate buyers about the unique advantages of their products and services, as well as their industry in general. Educated customers are not only more satisfied with their purchasing choices, but they are also more likely to share their wealth of information and tips

Anyone who’s spent time in sales knows that the buying process often boils down to one or two key questions: Why should I buy what you’re selling? And why should I buy it from you? A well-conceived value proposition will go a long way toward answering those questions. But what is a value proposition? Simply

A successful marketing strategy often resembles the five steps of an exercise plan. And just like exercising, finding the motivation to get started is often the hardest part. Here are a few tips to help you give your marketing plan a workout: Follow a regular schedule. Remember that erratic actions will not bring results. Just

It’s important to understand how your business compares to your competition, especially when marketing your products or services. By creating a SWOT analysis, you can gain helpful insight to your business success. A SWOT analysis focuses on your company’s internal strengths and weaknesses, as well as external opportunities and threats that may impact your business.

During the mid 20th century, the one-mile run was a centerpiece event in track and field. In its illustrious history, no one had ever broken the four-minute time barrier. For years, doctors, scientists, and the general public believed that it was physically impossible for humans to run that fast. Then in 1954, Roger Bannister came

Everyone likes to feel appreciated. That’s especially true when it comes to your customers. Appreciation marketing can help you develop lasting relationships and make customers think of you the next time they’re ready to purchase. Here are a few ways to show customers your appreciation: Send a hand-written thank you card every time someone does

When you’re in any kind of selling situation, getting objections from your prospect is actually a very positive sign. Many will see the objection as a “no” when that really isn’t the case at all. When your prospect objects, what they’re really saying is that some issue is causing them to pause and hesitate. The

After all your work hard and marketing efforts enticing prospects to visit your website, it can be frustrating to see high bounce rates. Bounce rate is an Internet marketing term that represents the percentage of visitors who enter your website and bounce — or leave the site — rather than continuing to view other pages