During the mid 20th century, the one-mile run was a centerpiece event in track and field. In its illustrious history, no one had ever broken the four-minute time barrier. For years, doctors, scientists, and the general public believed that it was physically impossible for humans to run that fast. Then in 1954, Roger Bannister came […]

Everyone likes to feel appreciated. That’s especially true when it comes to your customers. Appreciation marketing can help you develop lasting relationships and make customers think of you the next time they’re ready to purchase. Here are a few ways to show customers your appreciation: Send a hand-written thank you card every time someone does

When you’re in any kind of selling situation, getting objections from your prospect is actually a very positive sign. Many will see the objection as a “no” when that really isn’t the case at all. When your prospect objects, what they’re really saying is that some issue is causing them to pause and hesitate. The

After all your work hard and marketing efforts enticing prospects to visit your website, it can be frustrating to see high bounce rates. Bounce rate is an Internet marketing term that represents the percentage of visitors who enter your website and bounce — or leave the site — rather than continuing to view other pages

Poster marketing has been a popular way to spread the word for more than 200 years, dating back to posters for everything from World’s Fairs, recruitment, and war propaganda to bicycles and bullfights. Today, posters continue as a flexible marketing tool for publicizing upcoming events, promoting ideas, and advertising new products and services. Here are

Do you ever find yourself playing the “what if” game? What if you had made a different choice with something in your past, whether a life decision or in business? Sure you have. We all do. When you’re evaluating these “what if” scenarios in your head, do you ever wonder how close you came to

While the holiday season is still a few months away, now is the ideal early time to start planning festive marketing campaigns to promote your business. Here are a few creative ideas to consider: Give your business a seasonal twist. For example, a grocery store could offer tips on how to eat healthy during the

Skills can be learned. Read a book. Attend a course. Learn from someone who has achieved what you seek. Teachers and mentors are plentiful. The paths to your desired outcome are endless. The kind of success you seek can be achieved with effort. That part is something you can learn. But there’s something you can’t

Business cards are an inexpensive, yet valuable way to introduce yourself and your business. Here are a few etiquette tips to keep in mind the next time you exchange business cards: Be prepared by having business cards on you at all times, including weekends. Never distribute tattered business cards that show wear from being stuffed

The amount of information (images, videos, blogs, etc.) available to businesspeople is increasing at dizzying speeds. This can be a problem. A big and messy problem. You see, there’s a lot of junk out there. Yet amid that trash valuable information exists that can help you and your customers achieve exactly what you’re looking for.