Skills can be learned. Read a book. Attend a course. Learn from someone who has achieved what you seek. Teachers and mentors are plentiful. The paths to your desired outcome are endless. The kind of success you seek can be achieved with effort. That part is something you can learn. But there’s something you can’t […]

Business cards are an inexpensive, yet valuable way to introduce yourself and your business. Here are a few etiquette tips to keep in mind the next time you exchange business cards: Be prepared by having business cards on you at all times, including weekends. Never distribute tattered business cards that show wear from being stuffed

The amount of information (images, videos, blogs, etc.) available to businesspeople is increasing at dizzying speeds. This can be a problem. A big and messy problem. You see, there’s a lot of junk out there. Yet amid that trash valuable information exists that can help you and your customers achieve exactly what you’re looking for.

If you’re planning to introduce a new product into the market, here are a few tips to help you create a likeable product name that will also be relevant and memorable: Choose an expressive name that describes what the product does. Avoid acronyms. Give your product a full name, and use brief acronyms internally only.

Most of us are familiar with the infamous “to do” list. We dutifully populate the list with task after task that needs to get done. But we’re never sure where to start. There are only so many hours in a day, and all the tasks need to get done. We can’t fit a square peg

Years ago, many companies lived by a “once a customer, always a customer” philosophy. However, in today’s competitive business world full of endless choices and tempting opportunities, customers can be easily lured to a competitor even if they’re happy with your products or services. Here are a few tips to help you show inactive customers

Productivity and time management go hand in hand. If you’re feeling inefficient, STOP and give this quick four-step method a try. See your objectives clearly. If you don’t know where you’re going, how can you possibly know the best way to get there? Take a few minutes to identify your goal and the steps you

You’ve probably heard the phrase “tactics vs. strategy” countless times. People love tactics. Tactics can be fun and exciting. They’re relatively easy to pick up and seem to have magical quick results (at least for a short time). Social media in the form of a few tweets is a classic example of a tactic. But

Marketing your business can be a nonstop, exhausting task. Here are a few ways to avoid feeling overwhelmed and get the most out of your marketing efforts: Create a SWOT analysis, which is a strategic planning method to evaluate your company’s strengths, weaknesses, opportunities, and threats. By identifying and understanding these four areas of your

We’ve all heard the saying that one bad apple can spoil the bunch. The same is true of negativity in the workplace. A single employee’s negative attitude can bring coworkers down and hurt morale. So how can you combat it? Confront the offender. While it may seem easier to ignore a problem and hope it