You’ve probably heard the phrase “tactics vs. strategy” countless times. People love tactics. Tactics can be fun and exciting. They’re relatively easy to pick up and seem to have magical quick results (at least for a short time). Social media in the form of a few tweets is a classic example of a tactic. But […]

Marketing your business can be a nonstop, exhausting task. Here are a few ways to avoid feeling overwhelmed and get the most out of your marketing efforts: Create a SWOT analysis, which is a strategic planning method to evaluate your company’s strengths, weaknesses, opportunities, and threats. By identifying and understanding these four areas of your

We’ve all heard the saying that one bad apple can spoil the bunch. The same is true of negativity in the workplace. A single employee’s negative attitude can bring coworkers down and hurt morale. So how can you combat it? Confront the offender. While it may seem easier to ignore a problem and hope it

In the world of email marketing, many companies are so focused on encouraging people to opt-in or subscribe to their emails that they overlook the wishes of recipients who may want to unsubscribe. If unsubscribing to your messaging is not easy, you run the risk of increased spam complaints and ISP blocking, annoyed customers, and

When it comes to upselling your product line, a tiered marketing strategy can accelerate the research-buying process for your customers, give you a competitive edge, and increase your bottom line through increased revenue. Here are a few tips to help you take advantage of a tiered selling technique: Provide a comparison chart that outlines various

In the movie Meet the Parents, Jack (Robert DeNiro) explains to Greg (Ben Stiller) his philosophy which he calls the “Circle of Trust.” Greg is planning to marry Jack’s daughter. He’s an outsider who desperately wants to be included in Jack’s Circle of Trust. Greg tries to fit in, but every effort is met with

It’s been said that if you want to be remembered, make your audience laugh. Humor is a great way to connect with your audience, and it can do wonders for your marketing strategy if it’s used correctly. Here are a few tips on how to laugh your way to the bank. Find humor in unlikely

We live in the age of speed. From fast cars to fast food. From text messaging to the microwave. The number of hours in the day didn’t increase, but what we think we need to accomplish did. In this hurried environment, it has become more difficult than ever to get a marketing message heard. Even

Even if your marketing document is coming together perfectly — with compelling copy, a stunning layout, and quality photos — remember it’s not complete until it’s “finished.” A document’s finishing touches help portray its overall quality and importance and can take it to the next level. Here are a few finishing touch options that will

Greeting cards are a great way to show your family and friends you are thinking of them on their birthday or holidays. They are also a powerful yet underutilized tool for businesses to reach out and connect with valued customers, professional acquaintances, and other businesses. While holidays and birthdays are the most common times greeting