Art and Graphics

Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller, “Branding is endowing products and services with the power of a brand.” It helps put your business above the competition by giving customers an idea to attach themselves to. It […]

The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life. Business hasn’t been excluded from that effect. That’s why it’s more important now to reintroduce your products and services to clients and remind them that you exist, you can

TikTok is a fast-growing social media platform that your business can incorporate into its marketing strategy. TikTok is an optimal marketing platform because it has a large, highly invested user base. For example: In 2018, 5% of global internet users had TikTok. In 2020, that number grew to 18%. That number is projected to grow

Are you a new manager? Or an old pro? Or somewhere in between? It really doesn’t matter because there’s always room for sharpening your edge as a leader. Here are ten things you should ask yourself to determine if your leadership needs to be honed. 10 Leadership Questions to Ask Yourself 1. Do I treat

When it comes to business writing overall, how do you measure up? Overall, businesses spend $3.1 billion on remedial writing training for their employees annually. We’re not offering a class, but we have compiled a list of professional writing tips to aid you in your business communication. Even if English wasn’t your favorite subject in

Employees lose an average of 581 hours a year to distractions, such as cell phones, emails, and other social media, to name a few. This is over 14 weeks, per person, spent not actually working. You might be wondering if there is anything you can do to become more focused. We’ve compiled a list of

Developing a strong brand isn’t as easy as others think. It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s like driving on the road with

When you’re ready to bring your creative ideas to life in print, these tips will ensure everything runs as smoothly as possible. Always Include High-Resolution Images If you have specific images you want to be included in your print marketing, you need to use high-quality photos. If the images are not clear enough, they will