In today’s competitive marketplace, it’s important that you determine your company’s “est” — the differentiating factor that gives you a competitive edge. Whether your business strives to be the biggest, fastest, strongest, lowest, or oldest at something, the “est” factor will help you push to be the best and become the go-to business for that area of expertise.
Here are a few ways to find your “est”:
- Ask your customers. The customer voice is a great way to pinpoint areas where your business truly shines. Encourage customer feedback through comment cards, surveys, testimonials, or simply by asking customers their opinions when you meet with them.
- Identify and enhance your strengths to add greater value to your business. For example, if your business is known for the fastest delivery services in town, you may consider opening a second location, adding additional delivery drivers, or upgrading your computer system to ensure you continue providing the fastest services possible.
- Accept your weaknesses, and don’t become discouraged by areas where your business falls a little short. For example, if your prices aren’t the lowest, you might say, “We may not have the lowest prices in town, but we offer the longest warranty in the industry to provide greater value for your dollar.”
If you’d like help spreading the word about your “est” factor, we’d love to help. Our professional team can help create some of the greatEST marketing materials with the fastEST service you’ve ever seen!