Anyone who’s spent time in sales knows that the buying process often boils down to one or two key questions: Why should I buy what you’re selling? And why should I buy it from you? A well-conceived value proposition will go a long way toward answering those questions. But what is a value proposition? Simply […]

A successful marketing strategy often resembles the five steps of an exercise plan. And just like exercising, finding the motivation to get started is often the hardest part. Here are a few tips to help you give your marketing plan a workout: Follow a regular schedule. Remember that erratic actions will not bring results. Just

It’s important to understand how your business compares to your competition, especially when marketing your products or services. By creating a SWOT analysis, you can gain helpful insight to your business success. A SWOT analysis focuses on your company’s internal strengths and weaknesses, as well as external opportunities and threats that may impact your business.

During the mid 20th century, the one-mile run was a centerpiece event in track and field. In its illustrious history, no one had ever broken the four-minute time barrier. For years, doctors, scientists, and the general public believed that it was physically impossible for humans to run that fast. Then in 1954, Roger Bannister came

Everyone likes to feel appreciated. That’s especially true when it comes to your customers. Appreciation marketing can help you develop lasting relationships and make customers think of you the next time they’re ready to purchase. Here are a few ways to show customers your appreciation: Send a hand-written thank you card every time someone does

When you’re in any kind of selling situation, getting objections from your prospect is actually a very positive sign. Many will see the objection as a “no” when that really isn’t the case at all. When your prospect objects, what they’re really saying is that some issue is causing them to pause and hesitate. The

After all your work hard and marketing efforts enticing prospects to visit your website, it can be frustrating to see high bounce rates. Bounce rate is an Internet marketing term that represents the percentage of visitors who enter your website and bounce — or leave the site — rather than continuing to view other pages

Poster marketing has been a popular way to spread the word for more than 200 years, dating back to posters for everything from World’s Fairs, recruitment, and war propaganda to bicycles and bullfights. Today, posters continue as a flexible marketing tool for publicizing upcoming events, promoting ideas, and advertising new products and services. Here are

Do you ever find yourself playing the “what if” game? What if you had made a different choice with something in your past, whether a life decision or in business? Sure you have. We all do. When you’re evaluating these “what if” scenarios in your head, do you ever wonder how close you came to

While the holiday season is still a few months away, now is the ideal early time to start planning festive marketing campaigns to promote your business. Here are a few creative ideas to consider: Give your business a seasonal twist. For example, a grocery store could offer tips on how to eat healthy during the