Poster marketing has been a popular way to spread the word for more than 200 years, dating back to posters for everything from World’s Fairs, recruitment, and war propaganda to bicycles and bullfights. Today, posters continue as a flexible marketing tool for publicizing upcoming events, promoting ideas, and advertising new products and services. Here are […]

Do you ever find yourself playing the “what if” game? What if you had made a different choice with something in your past, whether a life decision or in business? Sure you have. We all do. When you’re evaluating these “what if” scenarios in your head, do you ever wonder how close you came to

While the holiday season is still a few months away, now is the ideal early time to start planning festive marketing campaigns to promote your business. Here are a few creative ideas to consider: Give your business a seasonal twist. For example, a grocery store could offer tips on how to eat healthy during the

Skills can be learned. Read a book. Attend a course. Learn from someone who has achieved what you seek. Teachers and mentors are plentiful. The paths to your desired outcome are endless. The kind of success you seek can be achieved with effort. That part is something you can learn. But there’s something you can’t

Business cards are an inexpensive, yet valuable way to introduce yourself and your business. Here are a few etiquette tips to keep in mind the next time you exchange business cards: Be prepared by having business cards on you at all times, including weekends. Never distribute tattered business cards that show wear from being stuffed

The amount of information (images, videos, blogs, etc.) available to businesspeople is increasing at dizzying speeds. This can be a problem. A big and messy problem. You see, there’s a lot of junk out there. Yet amid that trash valuable information exists that can help you and your customers achieve exactly what you’re looking for.

If you’re planning to introduce a new product into the market, here are a few tips to help you create a likeable product name that will also be relevant and memorable: Choose an expressive name that describes what the product does. Avoid acronyms. Give your product a full name, and use brief acronyms internally only.

Most of us are familiar with the infamous “to do” list. We dutifully populate the list with task after task that needs to get done. But we’re never sure where to start. There are only so many hours in a day, and all the tasks need to get done. We can’t fit a square peg

Years ago, many companies lived by a “once a customer, always a customer” philosophy. However, in today’s competitive business world full of endless choices and tempting opportunities, customers can be easily lured to a competitor even if they’re happy with your products or services. Here are a few tips to help you show inactive customers

Productivity and time management go hand in hand. If you’re feeling inefficient, STOP and give this quick four-step method a try. See your objectives clearly. If you don’t know where you’re going, how can you possibly know the best way to get there? Take a few minutes to identify your goal and the steps you